Localising a global brand
A major beauty retailer, lauded for pioneering retail technology and in-store consumer engagement, was looking to expand its business into Brazil. The Director of Store Design was faced with the challenge of creating a retail experience that was localised for the Brazilian market while maintaining consistency in brand identity.
Acting quickly to maintain momentum, our team:
- Helped the retailer understand the Brazilian consumer within the context of local culture.
- Highlighted key target market segments with specific product and engagement suggestions based on emerging trends.
- Identified 3 new business opportunities with high growth potential within the local beauty market.
As a result, the retailer was able to shape an educated market-entry strategy – localising its signature tech-fuelled retail experience and repackaging an existing product range to better address the needs of Brazilian women.