The future of virtual reality for retail brands is socialised, interactive and media-inflected, with a satisfyingly sensorial edge. Exploding its currently prohibitive reputation as a solo activity, we explore how hangout-shaped e-comm, ‘XR’ and ‘sensitised' digital experiences are set to revive the genre’s relevance.
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Our unique analysis will enable you to capitalise on trends before they happen, so that you can stay at the cutting-edge of innovation.
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