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Banking Beyond Stereotypes: Cross-Generational Design
Banking Beyond Stereotypes: Cross-Generational Design Retail Banking’s Empathetic Focus British mutual financial institution Nationwide Building Society is rolling out a new open-plan interior design to make its banks less intimidating and appeal more to a broad demographic.
Retail
Store Concepts
05 Apr 2018
Gucci Westman Launches Natural Brand
Gucci Westman Launches Natural Brand Gucci Westman's New Natural Brand American celebrity make-up artist Gucci Westman and US-based designer David Neville are launching a new colour cosmetics line that touts natural beauty values and targets a demographic aged 30 and above.
Beauty
Natural & Organic
26 Feb 2018
Elderly-Friendly: Taobao's E-Commerce App for Seniors
Elderly-Friendly: Taobao's E-Commerce App for Seniors Taobao App Taps the Silver Economy Chinese Alibaba-owned online marketplace Taobao has launched a senior-friendly version of its e-commerce app. The easy-to-use app features a simple interface and a family chat button, engaging with members of China’s ageing population who are keen to participate in the digital economy.
Retail
Digital Commerce
23 Feb 2018
New Metropolitans
New Metropolitans New Metropolitans Urbanites are the driving force of economies, innovation and lifestyle. As more people move to cities and the divide between urban, suburban and rural consumers widens, it's essential to understand the changing profile of new metropolitan consumers. They're demanding, dynamic and stressed out – leading them to seek solutions that offer community, calm and flexibility.
Consumer Lifestyle
Consumer Attitudes
19 Feb 2018
United Income: Financial Empowerment for Seniors
United Income: Financial Empowerment for Seniors Financial Empowerment for Seniors US fintech start-up United Income has created a digital financial advice platform to help retirees or people approaching retirement spend their money more effectively.
Consumer Lifestyle
Science & Technology
09 Oct 2017
Vogue Italia Champions Women Over 60
Vogue Italia Champions Women Over 60 Vogue Champions Women Over 60 For the first time in the magazine’s history, Vogue Italia has dedicated an entire issue to women over the age of 60.
Fashion
Womenswear
06 Oct 2017
Best Buy Launches Empathetic IoT ‘Assured Living’ Service
Best Buy Launches Empathetic IoT ‘Assured Living’ Service Best Buy’s Empathetic IoT Service Tapping the growing desire for both seamless services and brand empathy, US electronics retailer Best Buy has launched a proprietary smart home Internet of Things (IoT) service in the US called Assured Living. 
Retail
Insight & Innovation
31 Aug 2017
UK Boomers & Seniors: Ageing Anxieties
UK Boomers & Seniors: Ageing Anxieties Boomers & Seniors: Ageing Anxieties The top ageing-related concerns among over-55s in the UK are health issues, financial security and being moved from their homes, according to a report published this month by global market research group Mintel.
Consumer Lifestyle
Demographics
31 Aug 2017
Designing for Alzheimer's Patients & Carers
Designing for Alzheimer's Patients & Carers Designing for Alzheimer's Patients Industrial design students from New York’s Pratt Institute have worked with medical experts, caregivers and patients to develop products that will improve the day-to-day lives of people who have Alzheimer’s disease.
Product Design
Product Innovation
13 Jul 2017
Packaging Futures: Diversity
Packaging Futures: Diversity Packaging Futures: Diversity Packaging is advancing into an expression of personal values and identity. Yet with identities taking more diverse forms than ever and growing demand for accessible solutions that champion inclusivity, brands face a daunting task. Here, we show you how getting this challenging new dimension right makes packaging design all the more rewarding.
Product Design
Packaging
11 Jul 2017
Toyota’s Robot Helps Disabled Veterans
Toyota’s Robot Helps Disabled Veterans Toyota’s Robot Helps Veterans Paralysed US Army veteran Romulo Camargo is the first person in North America to trial Japanese automaker Toyota's Human Support Robot.
Consumer Lifestyle
Science & Technology
11 Jul 2017
Grandfest: Seniors Teach Heritage Skills
Grandfest: Seniors Teach Heritage Skills Grandfest: Seniors Pass on Skills UK retirement home developer McCarthy & Stone and British charity Royal Voluntary Service have launched a festival where seniors teach heritage skills to younger people.
Consumer Lifestyle
Demographics
03 Jul 2017
Empathetic Brand Engagement
Empathetic Brand Engagement Empathetic Brand Engagement Acutely aware of an increasing level of beyond-mainstream needs, smart brands are implementing empathetic engagement strategies – from senior-friendly store designs and initiatives aimed at easing the strains of modern family life, to services (including adjustable e-comm sites) sensitive to physical impairment or mental health issues.
Retail
Store Concepts
29 Jun 2017
Diversity Outlook Scenario
Diversity Outlook Scenario Diversity Outlook Scenario How will today's innovations evolve to shape future lifestyles? In our Diversity Outlook update, we draw on our previous reporting to uncover the shifts in behaviours, attitudes and values that will create new opportunities for brands by 2030.
Consumer Lifestyle
Insight & Innovation
26 Jun 2017
Boomers: Food’s Goldmine Group
Boomers: Food’s Goldmine Group Boomers: Food’s Goldmine Group Savvy product developers looking to capitalise on boomers' desire for wellness-boosting, quality-driven and convenience-led fare will find a goldmine of opportunity. Stylus takes a deeper look at this cohort.
Food, Beverage & Hospitality
Consumer Attitudes
07 Jun 2017
Senior Fitness: Channelling Wellness
Senior Fitness: Channelling Wellness Senior Fitness Mature health enthusiasts are embracing later life with a holistic approach to fitness. We explore how today's seniors are seeking wellness for mind, body and soul, and how brands can harness their spirit of adventure.
Consumer Lifestyle
Demographics
05 Jun 2017
Health & Nutrition Innovations: Vitafoods Europe 2017
Health & Nutrition Innovations: Vitafoods Europe 2017 Vitafoods Europe 2017 From fortified healthy chocolate to ingestible skincare and innovations in senior sustenance, we explore the latest health, nutrition and ingredients trends unveiled at this year's global showcase Vitafoods Europe 2017.
Food, Beverage & Hospitality
Health & Wellness
19 May 2017
Medi-Leisure: Modernising the Pharmacy
Medi-Leisure: Modernising the Pharmacy Medi-Leisure A consumer desire to meld medical needs with looser, leisure-centric wellness – plus the ubiquitous desire for speed – is fuelling a fresh dose of innovation in the pharmacy sector. Covering virtual-reality-enabled healing, 'food pharmacies', DIY medication and the rise of the customised chemist, we track the best strategies and untapped opportunities.
Retail
Store Concepts
27 Apr 2017
Amplify A/W 18/19
Amplify A/W 18/19 Amplify A/W 18/19 Amplify looks at performance-enhancing properties to please a consumer who is on a constant quest for self-improvement. Technology is integrated into every element of life for young and old alike – boosting the mobility and independence of an ageing population.

We take cues from Colour & Materials' A/W 18/19 trend Sci-Bio, and evolve ideas introduced in Blend S/S 18, which explored how to blur the spaces 'in between', creating seamless experiences for optimised productivity, comfort and connectivity.
Product Design
Overview
17 Mar 2017
Co-Housing Community for Older Women
Co-Housing Community for Older Women Co-Housing for Older Women A group of single women over 50 have created a co-housing scheme in Barnet, London, as an alternative to living alone in areas where they don't know their neighbours.
Consumer Lifestyle
Demographics
08 Mar 2017
The Purpose Collective
The Purpose Collective The Purpose Collective Driven by a desire for simplicity, focus and heightened self-awareness, a cross-generational tribe of purpose hunters are demanding a more mission-minded approach to life. We explore who they are and why they matter.
Consumer Lifestyle
Consumer Attitudes
27 Feb 2017
Fashioning a New Masculinity
Fashioning a New Masculinity Fashioning a New Masculinity It’s time to redefine and reassess what it means to be a modern man. From the kidswear market all the way through to the baby boomer opportunity, we dissect the driving forces changing the face of cross-generational masculinity in fashion.
Fashion
Fashion Lifestyle
08 Feb 2017
The Boomer Opportunity
The Boomer Opportunity The Boomer Opportunity Between 2015 and 2030, the number of over-60s worldwide is set to increase by 56%. Although their economic affluence is profoundly stronger than that of their younger counterparts, they remain one of the most underserved consumer groups in the world of fashion and design.

As discussed in our Advanced Aesthetics report, the opportunity here is a massive one. We highlight some recent small steps towards better addressing the fashion needs of this key demographic.
Fashion
Fashion Lifestyle
08 Feb 2017
Beauty Trends: Cosme Tokyo 2017
Beauty Trends: Cosme Tokyo 2017 Beauty Trends: Cosme Tokyo 2017 Cosme Tokyo 2017 offered product development inspiration for multiple beauty concerns. LED-enabled devices innovated in the anti-ageing space, while ‘hydrogenated water’ proved to be a new buzzword. Gastronomic ingredients like salmon oil, green tea and sake added to the Tokyo 2020 Olympics hype, as did Made in Japan logos and tourism-friendly cosmetics that celebrated Japanese heritage.
Beauty
Ingredients
08 Feb 2017
Retail City Guide: London, February 2017
Retail City Guide: London, February 2017 Retail City Guide: London, Feb 2017 Localisation, personalisation and new visions of café society constitute London's key creative themes this February, supported by brand-backed fashion talent spotlights and exhibitions highlighting pioneers of pop art and modern photography. We highlight the happenings not to be missed.
Retail
Retail City Guides
01 Feb 2017
ElliQ: The Active Ageing Companion
ElliQ: The Active Ageing Companion ElliQ: The Active Ageing Companion Entrepreneur Yves Béhar's San Francisco-based Fuseproject studio has created ElliQ, an "emotionally intelligent robotic companion" designed to help older adults stay connected to the world.
Consumer Lifestyle
Science & Technology
26 Jan 2017
Genetic Anti-Ageing Breakthrough
Genetic Anti-Ageing Breakthrough Genetic Anti-Ageing Breakthrough A team of US scientists have discovered a new form of gene therapy that they claim can reverse the ageing process. This is achieved by targeting the genes that turn skin cells back into induced pluripotent stem cells (iPS) – powerful stem cells similar to those found in embryos.
Beauty
Skincare
20 Jan 2017
CES 2017: DIY Doctor
CES 2017: DIY Doctor CES 2017: DIY Doctor At this year's CES, brands unveiled innovative healthcare products that are equipping consumers with at-home tools for diagnosis and care.
Consumer Lifestyle
Health & Wellness
19 Jan 2017
Hyundai Designs Low-Cost Wearable Robots
Hyundai Designs Low-Cost Wearable Robots Hyundai's Low-Cost Wearable Robots South Korean car manufacturer Hyundai has designed affordable robotic exoskeletons that boost lifting ability, help disabled people to walk again and assist elderly users with mobility.
Consumer Lifestyle
Science & Technology
05 Jan 2017
Smartphone-Free Ride-Hailing for Seniors
Smartphone-Free Ride-Hailing for Seniors Ride-Hailing for Seniors In late August, global ride-hailing companies Uber and Lyft announced partnerships with service providers to allow seniors in the US to book cars over the phone, eliminating the need for smartphone apps. 
Consumer Lifestyle
Demographics
13 Sep 2016
Sensor System Predicts & Prevents Falls
Sensor System Predicts & Prevents Falls Sensor System Predicts Falls A sensor system developed by researchers at the University of Missouri can measure gait speed and stride length to analyse walking patterns and help predict whether a person is at risk of falling up to three weeks in advance.
Consumer Lifestyle
Science & Technology
05 Sep 2016
Advanced Aesthetics
Advanced Aesthetics Advanced Aesthetics The reality of being 50+ in 2016 is one of post-punk attitudes, active lifestyles and an undiluted thirst for sub-cultural influences. Young at heart, and accounting for 70% of total household wealth, many brands are underserving or even ignoring this most lucrative – and growing – fashion demographic. 
Fashion
Fashion Lifestyle
18 Jul 2016
The Freebird Club: Home Sharing for Seniors
The Freebird Club: Home Sharing for Seniors Home Sharing for Seniors The Freebird Club, an Airbnb-style home-sharing site for seniors, is set to launch in the UK and Ireland this month.
Consumer Lifestyle
Demographics
01 Jun 2016
Wraparound Wellness Scenario
Wraparound Wellness Scenario Wraparound Wellness Scenario How will today's innovations evolve to shape future lifestyles? In our Wraparound Wellness update, we draw on our previous health and wellness reporting, along with our demographic coverage, to highlight the trends and opportunities that will emerge in this market over the next 15 years.
Consumer Lifestyle
Insight & Innovation
25 Apr 2016
New-Gen Home Improvement Part 1: From DIY to Do-It-For-Me
New-Gen Home Improvement Part 1: From DIY to Do-It-For-Me Redefining DIY: Part 1 Changing attitudes towards home improvement – particularly the boomer-led shift from DIY to Do-It-For-Me, and the millennial appetite for rentals and co-steered conceptualisation – are spurring savvy new retail strategies. From skills clinics to tool libraries and a major outsourcing opportunity, we spotlight the most relevant tactics. 
Retail
Store Concepts
21 Apr 2016
Lifestyles of British Boomers
Lifestyles of British Boomers Lifestyles of British Boomers Just 42% of Britain's over-55s feel they have saved enough for a comfortable retirement, according to a new report from market research group Mintel.
Consumer Lifestyle
Demographics
11 Apr 2016
Spotlight on Urban Spenders
Spotlight on Urban Spenders Spotlight on Urban Spenders Over the next 15 years, consumers in large cities will generate 91% of global consumption growth, according to a new report from the McKinsey Global Institute research firm. Among these urban spenders, just three demographic groups will account for more than half of the rise in global consumption.
Consumer Lifestyle
Demographics
06 Apr 2016
Wearable Technology Show 2016
Wearable Technology Show 2016 Wearable Technology Show 2016 The latest wearables are creating wellbeing communities, boosting safety and efficiency in the workplace, and migrating to new locations on the body beyond the wrist. We highlight the biggest opportunities for brands from the Wearable Technology Show.
Consumer Lifestyle
Science & Technology
30 Mar 2016
Guardian Circle: Crowdsourcing Safety
Guardian Circle: Crowdsourcing Safety Guardian Circle: Safety Network California-based start-up Guardian Circle has launched an app that links users in a peer-to-peer personal safety network.
Consumer Lifestyle
Science & Technology
29 Mar 2016
Hero: Smart Supplement Dispenser
Hero: Smart Supplement Dispenser Hero: Smart Supplement Dispenser New York-based start-up Hero has developed a smart device for sorting and dispensing pills and supplements.
Consumer Lifestyle
Health & Wellness
24 Mar 2016
New UK Consumer Tribes for 2016
New UK Consumer Tribes for 2016 New UK Consumer Tribes for 2016 Cash-rich seniors, secretive spenders and decision-making moms are among six emerging UK consumer tribes that will present significant opportunities in 2016, according to a December 2015 forecast from global market research firm Mintel.
Consumer Lifestyle
Consumer Attitudes
23 Dec 2015
Seniors Level Up
Seniors Level Up Seniors Level Up Independent, knowledge-seeking and surprisingly optimistic, today's seniors are challenging conventional thinking about ageing. Brands must understand their values and refresh marketing messages to engage this lucrative market.
Consumer Lifestyle
Demographics
12 Oct 2015
Pop Culture Round-Up: October 2015
Pop Culture Round-Up: October 2015 Pop Culture Round-Up: October 2015 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Arts & Pop Culture
09 Oct 2015
VIDEO: Know Your Seniors
VIDEO: Know Your Seniors VIDEO: Know Your Seniors Our Seniors Level Up report looks at how today's seniors are challenging conventional thinking about ageing – and reveals their surprisingly optimistic, knowledge-seeking and independent mindset.
Consumer Lifestyle
Demographics
08 Oct 2015
Millennial: Who, Me?
Millennial: Who, Me? Millennial: Who, Me? Most US millennials (aged 18 to 34) don't identify with the millennial label and only 40% consider themselves part of this generation, according to a September 2015 Pew Research report.
Consumer Lifestyle
Demographics
10 Sep 2015
Mobile Manners
Mobile Manners Mobile Manners Most US adults think it's distracting and rude to use mobile phones in social situations, but struggle to resist the temptation themselves, according to an August 2015 report from the Pew Research Center.
Consumer Lifestyle
Consumer Attitudes
28 Aug 2015
Sustainable Futures: The Consumer of 2030 Infographics
Sustainable Futures: The Consumer of 2030 Infographics Sustainable Futures Infographics How will today's innovations evolve to shape future lifestyles? 
In our Sustainable Futures infographics, we draw on our previous sustainability and demographic coverage to show how brands can positively influence consumers' lives over the next 15 years. Read the full report here.
Consumer Lifestyle
Insight & Innovation
24 Aug 2015
UK Mobile Habits
UK Mobile Habits UK Mobile Habits Young people (aged 15 to 24) in the UK use their phones 387 times a day – every two minutes – and access Facebook most on a Sunday, according to a 2015 survey by British marketing body IPA.
Consumer Lifestyle
Consumer Attitudes
18 Aug 2015
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