Seniors (age 72 - 89) | Stylus | Innovation Research & Advisory

Best Buy Launches Empathetic IoT ‘Assured Living’ Service Best Buy’s Empathetic IoT Service Tapping the growing desire for both seamless services and brand empathy, US electronics retailer Best Buy has launched a proprietary smart home Internet of Things (IoT) service in the US called Assured Living.

Retail

Insight & Innovation

31 Aug 2017

UK Boomers & Seniors: Ageing Anxieties Boomers & Seniors: Ageing Anxieties The top ageing-related concerns among over-55s in the UK are health issues, financial security and being moved from their homes, according to a report published this month by global market research group Mintel.

Consumer Lifestyle

Demographics

31 Aug 2017

Designing for Alzheimer's Patients & Carers Designing for Alzheimer's Patients Industrial design students from New York’s Pratt Institute have worked with medical experts, caregivers and patients to develop products that will improve the day-to-day lives of people who have Alzheimer’s disease.

Product Design

Product Innovation

13 Jul 2017

Packaging Futures: Diversity Packaging Futures: Diversity Packaging is advancing into an expression of personal values and identity. Yet with identities taking more diverse forms than ever and growing demand for accessible solutions that champion inclusivity, brands face a daunting task. Here, we show you how getting this challenging new dimension right makes packaging design all the more rewarding.

Product Design

Packaging

11 Jul 2017

Toyota’s Robot Helps Disabled Veterans Toyota’s Robot Helps Veterans Paralysed US Army veteran Romulo Camargo is the first person in North America to trial Japanese automaker Toyota's Human Support Robot.

Consumer Lifestyle

Science & Technology

11 Jul 2017

Grandfest: Seniors Teach Heritage Skills Grandfest: Seniors Pass on Skills UK retirement home developer McCarthy & Stone and British charity Royal Voluntary Service have launched a festival where seniors teach heritage skills to younger people.

Consumer Lifestyle

Demographics

03 Jul 2017

Empathetic Brand Engagement Empathetic Brand Engagement Acutely aware of an increasing level of beyond-mainstream needs, smart brands are implementing empathetic engagement strategies – from senior-friendly store designs and initiatives aimed at easing the strains of modern family life, to services (including adjustable e-comm sites) sensitive to physical impairment or mental health issues.

Retail

Store Concepts

29 Jun 2017

Diversity Outlook Scenario Diversity Outlook Scenario How will today's innovations evolve to shape future lifestyles? In our Diversity Outlook update, we draw on our previous reporting to uncover the shifts in behaviours, attitudes and values that will create new opportunities for brands by 2030.

Consumer Lifestyle

Insight & Innovation

26 Jun 2017

Boomers: Food’s Goldmine Group Boomers: Food’s Goldmine Group Savvy product developers looking to capitalise on boomers' desire for wellness-boosting, quality-driven and convenience-led fare will find a goldmine of opportunity. Stylus takes a deeper look at this cohort.

Food, Beverage & Hospitality

Consumer Attitudes

07 Jun 2017

Senior Fitness: Channelling Wellness Senior Fitness Mature health enthusiasts are embracing later life with a holistic approach to fitness. We explore how today's seniors are seeking wellness for mind, body and soul, and how brands can harness their spirit of adventure.

Consumer Lifestyle

Demographics

05 Jun 2017

Health & Nutrition Innovations: Vitafoods Europe 2017 Vitafoods Europe 2017 From fortified healthy chocolate to ingestible skincare and innovations in senior sustenance, we explore the latest health, nutrition and ingredients trends unveiled at this year's global showcase Vitafoods Europe 2017.

Food, Beverage & Hospitality

Health & Wellness

19 May 2017

Medi-Leisure: Modernising the Pharmacy Medi-Leisure A consumer desire to meld medical needs with looser, leisure-centric wellness – plus the ubiquitous desire for speed – is fuelling a fresh dose of innovation in the pharmacy sector. Covering virtual-reality-enabled healing, 'food pharmacies', DIY medication and the rise of the customised chemist, we track the best strategies and untapped opportunities.

Retail

Store Concepts

27 Apr 2017

Amplify A/W 18/19 Amplify A/W 18/19 Amplify looks at performance-enhancing properties to please a consumer who is on a constant quest for self-improvement. Technology is integrated into every element of life for young and old alike – boosting the mobility and independence of an ageing population.

We take cues from Colour & Materials' A/W 18/19 trend Sci-Bio, and evolve ideas introduced in Blend S/S 18, which explored how to blur the spaces 'in between', creating seamless experiences for optimised productivity, comfort and connectivity.

Product Design

Overview

17 Mar 2017

Co-Housing Community for Older Women Co-Housing for Older Women A group of single women over 50 have created a co-housing scheme in Barnet, London, as an alternative to living alone in areas where they don't know their neighbours.

Consumer Lifestyle

Demographics

08 Mar 2017

The Purpose Collective The Purpose Collective Driven by a desire for simplicity, focus and heightened self-awareness, a cross-generational tribe of purpose hunters are demanding a more mission-minded approach to life. We explore who they are and why they matter.

Consumer Lifestyle

Consumer Attitudes

27 Feb 2017

Fashioning a New Masculinity Fashioning a New Masculinity It’s time to redefine and reassess what it means to be a modern man. From the kidswear market all the way through to the baby boomer opportunity, we dissect the driving forces changing the face of cross-generational masculinity in fashion.

Fashion

Fashion Lifestyle

08 Feb 2017

The Boomer Opportunity The Boomer Opportunity Between 2015 and 2030, the number of over-60s worldwide is set to increase by 56%. Although their economic affluence is profoundly stronger than that of their younger counterparts, they remain one of the most underserved consumer groups in the world of fashion and design.

As discussed in our Advanced Aesthetics report, the opportunity here is a massive one. We highlight some recent small steps towards better addressing the fashion needs of this key demographic.

Fashion

Fashion Lifestyle

08 Feb 2017

Beauty Trends: Cosme Tokyo 2017 Beauty Trends: Cosme Tokyo 2017 Cosme Tokyo 2017 offered product development inspiration for multiple beauty concerns. LED-enabled devices innovated in the anti-ageing space, while ‘hydrogenated water’ proved to be a new buzzword. Gastronomic ingredients like salmon oil, green tea and sake added to the Tokyo 2020 Olympics hype, as did Made in Japan logos and tourism-friendly cosmetics that celebrated Japanese heritage.

Beauty

Ingredients

08 Feb 2017

Retail City Guide: London, February 2017 Retail City Guide: London, Feb 2017 Localisation, personalisation and new visions of café society constitute London's key creative themes this February, supported by brand-backed fashion talent spotlights and exhibitions highlighting pioneers of pop art and modern photography. We highlight the happenings not to be missed.

Retail

Retail City Guides

01 Feb 2017

ElliQ: The Active Ageing Companion ElliQ: The Active Ageing Companion Entrepreneur Yves Béhar's San Francisco-based Fuseproject studio has created ElliQ, an "emotionally intelligent robotic companion" designed to help older adults stay connected to the world.

Consumer Lifestyle

Science & Technology

26 Jan 2017

Genetic Anti-Ageing Breakthrough Genetic Anti-Ageing Breakthrough A team of US scientists have discovered a new form of gene therapy that they claim can reverse the ageing process. This is achieved by targeting the genes that turn skin cells back into induced pluripotent stem cells (iPS) – powerful stem cells similar to those found in embryos.

Beauty

Skincare

20 Jan 2017

CES 2017: DIY Doctor CES 2017: DIY Doctor At this year's CES, brands unveiled innovative healthcare products that are equipping consumers with at-home tools for diagnosis and care.

Consumer Lifestyle

Health & Wellness

19 Jan 2017

Hyundai Designs Low-Cost Wearable Robots Hyundai's Low-Cost Wearable Robots South Korean car manufacturer Hyundai has designed affordable robotic exoskeletons that boost lifting ability, help disabled people to walk again and assist elderly users with mobility.

Consumer Lifestyle

Science & Technology

05 Jan 2017

Smartphone-Free Ride-Hailing for Seniors Ride-Hailing for Seniors In late August, global ride-hailing companies Uber and Lyft announced partnerships with service providers to allow seniors in the US to book cars over the phone, eliminating the need for smartphone apps.

Consumer Lifestyle

Demographics

13 Sep 2016

Sensor System Predicts & Prevents Falls Sensor System Predicts Falls A sensor system developed by researchers at the University of Missouri can measure gait speed and stride length to analyse walking patterns and help predict whether a person is at risk of falling up to three weeks in advance.

Consumer Lifestyle

Science & Technology

05 Sep 2016

Advanced Aesthetics Advanced Aesthetics The reality of being 50+ in 2016 is one of post-punk attitudes, active lifestyles and an undiluted thirst for sub-cultural influences. Young at heart, and accounting for 70% of total household wealth, many brands are underserving or even ignoring this most lucrative – and growing – fashion demographic.

Fashion

Fashion Lifestyle

18 Jul 2016

The Freebird Club: Home Sharing for Seniors Home Sharing for Seniors The Freebird Club, an Airbnb-style home-sharing site for seniors, is set to launch in the UK and Ireland this month.

Consumer Lifestyle

Demographics

01 Jun 2016

Wraparound Wellness Scenario Wraparound Wellness Scenario How will today's innovations evolve to shape future lifestyles? In our Wraparound Wellness update, we draw on our previous health and wellness reporting, along with our demographic coverage, to highlight the trends and opportunities that will emerge in this market over the next 15 years.

Consumer Lifestyle

Insight & Innovation

25 Apr 2016

New-Gen Home Improvement Part 1: From DIY to Do-It-For-Me Redefining DIY: Part 1 Changing attitudes towards home improvement – particularly the boomer-led shift from DIY to Do-It-For-Me, and the millennial appetite for rentals and co-steered conceptualisation – are spurring savvy new retail strategies. From skills clinics to tool libraries and a major outsourcing opportunity, we spotlight the most relevant tactics.

Retail

Store Concepts

21 Apr 2016

Lifestyles of British Boomers Lifestyles of British Boomers Just 42% of Britain's over-55s feel they have saved enough for a comfortable retirement, according to a new report from market research group Mintel.

Consumer Lifestyle

Demographics

11 Apr 2016

Spotlight on Urban Spenders Spotlight on Urban Spenders Over the next 15 years, consumers in large cities will generate 91% of global consumption growth, according to a new report from the McKinsey Global Institute research firm. Among these urban spenders, just three demographic groups will account for more than half of the rise in global consumption.

Consumer Lifestyle

Demographics

06 Apr 2016

Wearable Technology Show 2016 Wearable Technology Show 2016 The latest wearables are creating wellbeing communities, boosting safety and efficiency in the workplace, and migrating to new locations on the body beyond the wrist. We highlight the biggest opportunities for brands from the Wearable Technology Show.

Consumer Lifestyle

Science & Technology

30 Mar 2016

Guardian Circle: Crowdsourcing Safety Guardian Circle: Safety Network California-based start-up Guardian Circle has launched an app that links users in a peer-to-peer personal safety network.

Consumer Lifestyle

Science & Technology

29 Mar 2016

Hero: Smart Supplement Dispenser Hero: Smart Supplement Dispenser New York-based start-up Hero has developed a smart device for sorting and dispensing pills and supplements.

Consumer Lifestyle

Health & Wellness

24 Mar 2016

New UK Consumer Tribes for 2016 New UK Consumer Tribes for 2016 Cash-rich seniors, secretive spenders and decision-making moms are among six emerging UK consumer tribes that will present significant opportunities in 2016, according to a December 2015 forecast from global market research firm Mintel.

Consumer Lifestyle

Consumer Attitudes

23 Dec 2015

Seniors Level Up Seniors Level Up Independent, knowledge-seeking and surprisingly optimistic, today's seniors are challenging conventional thinking about ageing. Brands must understand their values and refresh marketing messages to engage this lucrative market.

Consumer Lifestyle

Demographics

12 Oct 2015

Pop Culture Round-Up: October 2015 Pop Culture Round-Up: October 2015 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.

Media & Marketing

Arts & Pop Culture

09 Oct 2015

VIDEO: Know Your Seniors VIDEO: Know Your Seniors Our Seniors Level Up report looks at how today's seniors are challenging conventional thinking about ageing – and reveals their surprisingly optimistic, knowledge-seeking and independent mindset.

Consumer Lifestyle

Demographics

08 Oct 2015

Millennial: Who, Me? Millennial: Who, Me? Most US millennials (aged 18 to 34) don't identify with the millennial label and only 40% consider themselves part of this generation, according to a September 2015 Pew Research report.

Consumer Lifestyle

Demographics

10 Sep 2015

Mobile Manners Mobile Manners Most US adults think it's distracting and rude to use mobile phones in social situations, but struggle to resist the temptation themselves, according to an August 2015 report from the Pew Research Center.

Consumer Lifestyle

Consumer Attitudes

28 Aug 2015

Sustainable Futures: The Consumer of 2030 Infographics Sustainable Futures Infographics How will today's innovations evolve to shape future lifestyles?
In our Sustainable Futures infographics, we draw on our previous sustainability and demographic coverage to show how brands can positively influence consumers' lives over the next 15 years. Read the full report here.

Consumer Lifestyle

Insight & Innovation

24 Aug 2015

UK Mobile Habits UK Mobile Habits Young people (aged 15 to 24) in the UK use their phones 387 times a day – every two minutes – and access Facebook most on a Sunday, according to a 2015 survey by British marketing body IPA.

Consumer Lifestyle

Consumer Attitudes

18 Aug 2015

Bespoke Beauty: New Retail Strategies Bespoke Beauty: New Retail Strategy For beauty brands, in an era driven by individualism, personalisation is the key to unlocking consumer connections, including global territories traditionally underserved by limited marketing stereotypes. From private e-tutorials to skincare store-labs, we track the value of bespoke beauty retailing.

Retail

Digital Commerce

04 Jun 2015

Smartwatch Groceries: Ocado’s Apple Watch App Grocery Shopping, Apple-Watch Style The release of the much-anticipated Apple Watch – which incorporates many of the functions of the tech giant’s iPhone – has seen a slew of purpose-built apps created for the wearable device. However, UK grocery e-tailer Ocado claims to have delivered the world’s first smartwatch grocery shopping app.

Retail

Hospitality & Service

30 Apr 2015

Free-From Gains Ground With Holland & Barrett Concept Store Holland & Barrett Wellness Store Capitalising on a trend that has seen free-from food transition from a niche to a mainstream grocery category, UK health-food retailer Holland & Barrett has opened Holland & Barrett More – a concept stocking the UK’s largest selection of free-from items, supported by a growing range on its e-commerce site.

Retail

Architecture & Spaces

27 Apr 2015

Speakset: Skype for Seniors Speakset: Skype for Seniors Speakset is a new video-calling service designed especially for seniors. The system reduces the risk of social isolation, as well as enabling health workers to carry out remote consultations for patients with impaired mobility.

Consumer Lifestyle

Demographics

12 Dec 2014

New Attitudes to Ageing New Attitudes to Ageing From millennials to boomers, consumers around the world are developing new attitudes to ageing, opening up fresh opportunities for product innovation, tailored services and sophisticated marketing strategies.

Consumer Lifestyle

Consumer Attitudes

28 Jul 2014

Next-Gen Kin Next-Gen Kin Around the world, nuclear families are fraying, tessellating and vanishing, as nomadic millennials put friends first and give motherhood an extreme makeover.

Consumer Lifestyle

Modern Family

14 May 2014


Food, Beverage & Hospitality Fashion Beauty Product Design Colour & Materials

Designed for quick exploration of trending topics and emerging key themes from across Stylus.
Innovation Platforms Luxury Perspectives Digital Worlds Sustainable Futures Fast Consumption Wraparound Wellness Diversity Outlook Demographics Seniors (age 72 - 89) Boomers (age 53 - 71) Gen X (age 37 - 52) Gen Y (age 23 - 36) Gen Z (age 8 - 22) Gen Alpha (age 0 - 7) Advertising & Branding Architecture & Spaces Art & Design Automotive & Transport Beauty Community & Education Consumer Electronics Craft	Digital Commerce Ethics Family Fashion Financial Services Food & Beverage Gaming Home & Interiors Hospitality & Service Influencers Male Grooming Media & Entertainment Mobile Music & Sound Packaging & Graphics Pets Retail Science & Technology Social Media Sports & Leisure Travel UI/UX Visual Merchandising Work


Why Stylus? Forums Advisory Partnerships Experts Contact us Careers T&Cs