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Topics
Latest Reports
Ad Firm’s Maternity Leave Makeover
Ad Firm’s Maternity Leave Makeover Ad Firm’s Maternity Leave Makeover Launched to coincide with Mother's Day in May, ad firm Mother New York's The Pregnancy Pause campaign aims to redefine maternity leave. The project highlights the stigma attached to "gaps" in resumes caused by many new mothers leaving their jobs because of inadequate maternity-leave policies.
Media & Marketing
Advertising & Branding
08 Jun 2017
Engaging Global Pet Owners
Engaging Global Pet Owners Engaging Global Pet Owners More than half of all households globally are believed to have a pet. We explore shifts in the attitudes of pet owners and identify communication strategies for brands to connect with them successfully.
Media & Marketing
Advertising & Branding
06 Jun 2017
The New Rules of Luxury
The New Rules of Luxury The New Rules of Luxury The New Rules of Luxury takes a fresh look at a market where consumers may well be looking for less. While tradition still has its place for many luxury companies and their customers, the principles of exclusivity are shifting as global shoppers embrace a new world of luxury values.
Trend Reports
Insight & Innovation
11 May 2017
Retail’s New Prestige Players
Retail’s New Prestige Players Retail’s New Prestige Players Demographic changes and attitudinal shifts regarding family, organised religion, sex, drugs and wellness are fuelling a powerful new suite of prestige-worthy retail categories. From the premiumisation of pets to neo-spirituality and more sophisticated languages for formerly taboo pleasures, we spotlight the new need-to-know sweet spots.
Retail
Insight & Innovation
11 May 2017
Nissan's X-Trail 4Dogs
Nissan's X-Trail 4Dogs Nissan's X-Trail 4Dogs Nissan Europe has unveiled the X-Trail 4Dogs, a concept vehicle specially designed for dog lovers and their animal companions.
Consumer Lifestyle
Consumer Attitudes
21 Mar 2017
JFK’s Terminal for Pets
JFK’s Terminal for Pets JFK’s Terminal for Pets New York's John F Kennedy International Airport is set to open a $65m, 20,000 sq ft 'terminal for animals' later this year.
Food, Beverage & Hospitality
Travel
20 Mar 2017
Mr.Paw: Luxury Grooming
Mr.Paw: Luxury Grooming Mr.Paw: Luxury Grooming As we explored in Pet Parents: Premium Pet Care, the market for high-end products and services dedicated to pets is lucrative. New Melbourne-based brand Mr.Paw borrows tropes from contemporary premium beauty brands for its dog-grooming product – a conditioning shampoo.
Beauty
Natural & Organic
29 Dec 2016
Felcana: Smart Sensors for Pet Wellbeing
Felcana: Smart Sensors for Pet Wellbeing Felcana: Sensors for Pet Wellbeing UK-based animal technology specialist Felcana has started a Kickstarter fundraising campaign to launch The Felcana Pack, the brand's first portfolio of smart devices for pet wellbeing.
Consumer Lifestyle
Consumer Attitudes
24 Nov 2016
VIDEO: Pet Parents
VIDEO: Pet Parents VIDEO: Pet Parents Stylus' Consumer Lifestyle researcher, Claire Lancaster, reveals how global pet owners are driving demand for premium pet food, luxury services and cutting-edge tech products.
Consumer Lifestyle
Consumer Attitudes
13 Jun 2016
Pet Parents: Premium Pet Care
Pet Parents: Premium Pet Care Pet Parents Animal-loving consumers around the world are driving demand for premium food, luxury services and innovative activities for pets. We look at new ways to tap into this lucrative group, who see pets as family.
Consumer Lifestyle
Consumer Attitudes
13 Jun 2016
BarkShop Live: Tech-Smart Retail for Dogs
BarkShop Live: Tech-Smart Retail for Dogs BarkShop Tech Smart Retail for Dogs US pet e-commerce platform Bark & Co. has launched a dog-focused retail space in SoHo, New York, where consumers can use technology to track which products their dogs prefer. The move taps into the booming pet market – sales are expected to hit $92bn in the US alone by 2019 (MarketResearch.com, 2015).
Retail
Store Concepts
10 Jun 2016
Wearable Pet Tech
Wearable Pet Tech Wearable Pet Tech Pet owners are seeking high-tech solutions to help them look after their animals, with subtle and sleek design increasingly moving devices towards unobtrusive, wearable solutions.
Product Design
Accessories
07 Jun 2016
Puppy Love: Pet Tech for Valentine’s
Puppy Love: Pet Tech for Valentine’s Pet Tech: Valentine’s 2016 The fast-growing pet industry is set to reap the rewards of Valentine’s Day this year, with one in five US consumers planning to treat their furry friends. According to the National Retail Federation, $18.9bn will be spent in the US on the sentimental holiday – with $703m of that being lavished on pets.
Product Design
Consumer Electronics
09 Feb 2016
Fetch’s Tech Incubator Taps Lucrative ‘Pet Pound’
Fetch’s Tech Incubator Taps Lucrative ‘Pet Pound’ Pet Retail: Fetch’s Tech Incubator Recognising the massive value of the 'Pet Pound' – which surpassed $100bn in 2015 (Euromonitor, 2015) – pet e-commerce brand Fetch has launched an innovation hub dedicated to developing tech-focused products for pets and their owners.
Retail
Digital Commerce
08 Feb 2016
Smart Food Bowl Tracks Pet Health
Smart Food Bowl Tracks Pet Health Smart Food Bowl Tracks Pet Health San Francisco-based start-up Obe Dog has designed a connected feeding bowl that helps pet owners manage their dog's health by personalising meal portions and monitoring hydration.
Consumer Lifestyle
Science & Technology
04 Dec 2015
TailTalk: Mood-Monitoring Pet Tech
TailTalk: Mood-Monitoring Pet Tech TailTalk: Mood-Monitoring Pet Tech New York-based start-up DogStar has designed a smart device to help dog owners better understand their pets' emotions by monitoring and explaining tail movement.
Consumer Lifestyle
Science & Technology
27 Oct 2015
Pets Are Family
Pets Are Family Pets Are Family Nearly all (95%) of US pet owners consider their pets to be part of the family, according to an August 2015 survey from US research firm Nielsen.
Consumer Lifestyle
Consumer Attitudes
04 Sep 2015
Heads or Tails: Nendo for Dogs
Heads or Tails: Nendo for Dogs Heads or Tails: Nendo for Dogs Furthering the trend for more sophisticated pet products, Japanese design studio Nendo has created a series of transformable dog accessories intended for multifunctional use.
Product Design
Furniture
21 Oct 2013
Tech Targets Pet Market
Tech Targets Pet Market Tech Targets Pet Market Wearable technology isn’t just for humans. A new generation of tech start-ups is targeting the pet product market, which is worth an estimated $50bn.
Consumer Lifestyle
Science & Technology
11 Jun 2013
Growler Goods
Growler Goods Growler Goods The rustically chic designs by Californian pet accessories brand Growler Goods keenly mirror a pet owner’s personal style. 
Product Design
Furniture
03 Jun 2013
Trends in Pet Food
Trends in Pet Food Trends in Pet Food In an attempt to tap into the lucrative pet product market, estimated globally to be worth $95bn in 2012, pet food companies are creating products that emulate owners' dietary preferences and lifestyles – and American consumers in particular are showing interest.
Food, Beverage & Hospitality
Product Innovation
22 May 2013
Pet Design: A Growing Market
Pet Design: A Growing Market Pet Design: A Growing Market Pet ownership in the US and the UK is on the rise, leading to growth in the market of related products and services. The latest trend is for products and services that mirror owners’ lifestyle choices. Stylus spotlights everything from social media narcissism to high-design furniture for furry friends. 
Product Design
Business & Industry
17 May 2013
London’s First Cat Café
London’s First Cat Café London’s Cat Café London-based entrepreneur Lauren Pears has launched a campaign using crowd-funding website IndieGoGo to bring the Asian craze of cat cafés to England later this year. The themed cafés offer customers the opportunity to enjoy their coffee and snacks in the company of furry felines. 
Food, Beverage & Hospitality
Hospitality & Service
08 Jan 2013
Ikea Courts Pet Owners with Dog Parking Bays
Ikea Courts Pet Owners with Dog Parking Bays Ikea's Dog Parking Bays Pet owners visiting branches of Swedish furniture brand Ikea in Germany can now leave their dogs in secure, specially designed ‘parking’ bays while they do their shopping.
Retail
Store Concepts
10 Aug 2012
The Dog Park, NYC Style
The Dog Park, NYC Style The Dog Park, NYC Style New York pet lovers will be thrilled by the news that spring 2013 will see the launch of a lavish dog park – part of the current $6.5m development of the Hudson River Park in the city’s Tribeca district.
Consumer Lifestyle
Consumer Attitudes
14 Dec 2011
Canine Crazy
Canine Crazy Canine Crazy The dogs of Manhattan in New York already have their own kosher food shop, Halloween parade and vintage clothing store, and now they even have their own members club.
Consumer Lifestyle
Leisure
22 Dec 2010
Dogs' Dinner
Dogs' Dinner Dogs' Dinner The popularity of pop-ups shows no sign of abating — it's even reached the growing market for luxury pet products via Lily’s Kitchen Diner,  a dog (and cat) friendly temporary restaurant in London’s Pimlico.
Food, Beverage & Hospitality
Consumer Attitudes
24 Nov 2010

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