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Chinese New Year 2017: Retail Insights & Trends
Chinese New Year ‘17 Retail Tactics
As China’s biggest gift-giving season, Chinese New Year (January 28 2017) remains a huge retail opportunity. In 2016, Chinese travellers spent an average of 15,000 Yuan ($2,180) per person, with prices per gift ranging between $152-$532 (Euromonitor, 2016). But retailers must attune to shifting consumer attitudes, including an appetite for subtler cultural symbols, urban-rural connections, the value of international payments systems and Chinese-centric social media.
From banks to fashion to tech brands, we dissect the most relevant 2017 strategies trading on the Year of the Rooster.
Advertising & Branding
27 Jan 2017