Thanks to increasing urbanisation and expenditure and a swelling middle class, Africa will soon become a dynamic region for beauty and personal care. Stylus highlights 10 independent brands showcasing ingredients, rituals, conscious values and untapped categories from the continent that will infiltrate and inspire the wider beauty market.

As Western beauty brands look to East Asia for inspiration, we uncover the emerging product and engagement trends – as well as the changing consumer lifestyles and attitudes driving one of the most exciting markets on the planet. With takeaways for brands targeting growth in the territory, as well as those looking to adapt Asian beauty ideas for other regions, this trio of reports is your 360-degree guide.