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Beauty

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The Sheet-Mask Revolution

The Sheet-Mask Revolution The Sheet-Mask Revolution Sheet masks have arguably been one of the greatest K-Beauty success stories of recent years – but a reinvention is necessary as the market becomes saturated with traditional, serum-soaked formulas. Stylus explores the technological innovations and clever designs cementing the skincare format’s relevance among fickle modern beauty consumers.

A/W 17/18 Couture: Hair & Beauty

A/W 17/18 Couture: Hair & Beauty A/W 17/18 Couture: Hair & Beauty A season of wildly eclectic looks ranged from futuristic sci-fi, warrior goddess and old Hollywood glamour, to directional, imperfect hair and make-up styling not usually associated with the couture catwalks. Highlights included Chanel’s paint-palette eyes and gloriously dishevelled bedhead ponytails at Dior and Fendi.

Resort 18: Hair & Beauty

Resort 18: Hair & Beauty Resort 18: Hair & Beauty Make-up artists and hairstylists showcased more concept-driven looks for Resort 2018 as the influence of inter-season (Pre-Fall and Resort) shows continues to grow. Athleisure and streetwear inspire bold, practical looks, while festival styling takes on an exotic edge.

Elevating Beauty

Elevating Beauty Elevating Beauty Shaking off its aesthetically fuelled past, luxury beauty is now defined by a new era of mindfulness, sustainability and conscious consumption. Data-driven tech spearheads new levels of personalisation, while beauty’s old guard must learn from indie pioneers engaged in meaningful conversations with the younger generation – tomorrow’s high net worth elite.

Insight & Innovation

Future Beauty

Future Beauty Future Beauty Advances in science and technology have supported tremendous growth in many consumer-facing industries, and beauty is finally beginning to reap similar rewards. This Industry Trend digests the innovations catalysing the beauty industry, and unpacks the beauty consumer’s shifting habits and demanding needs in the digital era.

Future Beauty: Perfecting Bespoke

Future Beauty: Perfecting Bespoke Perfecting Bespoke In a digital, information-driven era, cookie cutter beauty products no longer satisfy consumers. Formulas that morph when applied to skin, DNA-prescribed products and ultra-intuitive, algorithm-derived treatments are pushing the boundaries of bespoke. As science and technology offer beauty brands more impressive ways to customise their offering, we track the case studies revolutionising the industry.

Celebrating Skin: The Makeup Show NYC 2017

Celebrating Skin: The Makeup Show NYC 2017 Celebrating Skin: The Makeup Show Beauty trends at this year's Makeup Show NYC (May 8-9) were driven by the desire for realness, ‘nude’ products that complement all skin tones, and the buoyant lip market.

Colour Cosmetics

New Beauty Formulations: In-Cosmetics 2017

New Beauty Formulations: In-Cosmetics 2017 New Formulations: In-Cosmetics 2017 This year’s In-Cosmetics global beauty trade show, held in London, served as a launch pad for more than 200 new cosmetic ingredients and formulas and showcased complex chemistry in the pursuit of innovation. Anti-pollution and anti-ageing proved to be key categories, while new pigment and sensory experimentation revealed more playful directions.

Esxence 2017: Niche Fragrance Trends

Esxence 2017: Niche Fragrance Trends Esxence: Niche Fragrance Trends Milan niche perfumery fair Esxence welcomed creation houses, brands, distributors, retailers and consumers. Authentic natural ingredients, sweet accords, and the use of art to enhance emotional attachment were key themes, while a focus on perfume theory included a presentation of master perfumer Christophe Laudamiel’s ‘Fragrance Manifesto’.

Social Media Beauty: Power to the People

Social Media Beauty: Power to the People

Social Media Beauty: People Power

Social media has transformed the way cosmetics companies relate to consumers, who now possess the power to create trends and products, as well as influence like-minded shoppers. Brands must target their audience on a hyper-personal level – a shift in control that cannot be ignored.

Advertising & Branding

Millennial Beauty: Advocating Realness

Millennial Beauty: Advocating Realness

Millennial Beauty: Advocating Real

A backlash against beauty industry ideals is inspiring millennial consumers to adopt attitudes based on realness and self-acceptance – a challenge for an industry fuelled by the pursuit of perfection. As this savvy target market grows up in a politically and socially volatile world, Stylus looks at the mindsets and influencers governing millennial spend.

Advertising & Branding

Mature Beauty: Entering a New Age

Mature Beauty: Entering a New Age

Mature Beauty: Entering a New Age

A year on from the age-positivity high of 2015, the mature beauty market is settling into a steadier tempo that puts emphasis on age equality, freedom and realism.

Insight & Innovation

Marketing Micellar: New Territories

Marketing Micellar: New Territories Marketing Micellar: New Territories Micellar cleansing technology is no longer exclusive to facial skincare – its potential is being recognised and adopted by brands in other beauty categories, too. Haircare and suncare are the latest to make use of this dirt magnet innovation.

Circadian Rhythms Drive Beauty Innovation

Circadian Rhythms Drive Beauty Innovation Circadian Rhythms Beauty Renewal New luxury skincare brand Orveda merges clinically proven biochemistry and modern holistic therapies, catering to the contemporary consumer’s hunt for efficacy-backed products grounded in spiritual wellbeing.

Ainsel: New Teen Lipstick Brand Ainsel: New Teen Lipstick Brand Newly launched London-based lipstick brand Ainsel targets teenage and young millennial buyers with messages of creative expression, self-love and ethical values.

Colour Cosmetics

Neom Organics Launches In-Store Wellbeing Schools

Neom Organics Launches In-Store Wellbeing Schools Neom Organics’ Wellbeing Schools Tapping into the consumer trend for self-improvement, British beauty and lifestyle brand Neom Organics is launching a series of Wellbeing Schools at its standalone UK stores. From July 1, consumers can attend a free Sleep School, Energy School, De-Stress School or Happiness School at its Leeds, Chelsea and Wimbledon branches.

Cosmoprof North America 2017

Cosmoprof North America 2017 Cosmoprof North America 2017 Next month, Stylus will be speaking at Cosmoprof North America (CPNA) in Las Vegas (July 9-11). The largest B2B beauty trade show in the Americas brings together brands, suppliers, manufacturers and buyers from the cosmetics & personal care and spa & wellness industries.

MakeUp in Paris 2017: Top 4 Beauty Trends

MakeUp in Paris 2017: Top 4 Beauty Trends MakeUp in Paris 2017: Top 4 Trends At this year’s annual cosmetic ingredient and packaging trade show MakeUp in Paris (June 22-23), the most innovative new products were designed with playfulness and sensory excitement in mind. Stylus explores the four strongest trends.

Perfume: Somerset House’s Sensory Exhibit

Perfume: Somerset House’s Sensory Exhibit Perfume: A Sensory Journey Ten groundbreaking modern perfumes and their maverick creators are the subject of a new multisensory exhibition at London’s Somerset House – its first foray into fragrance.

Ikea Collaborates with Byredo on Home Fragrance Project

Ikea Collaborates with Byredo on Home Fragrance Project Ikea x Byredo Ikea has announced it will partner with niche fragrance brand Byredo on a forthcoming project that explores how scent can be used creatively within the home.

Brush-On Scents: New Fragrance Application

Brush-On Scents: New Fragrance Application Brush-On Scents Two new luxury perfume launches are aiming to change the way consumers apply fragrance – by adding brush applicators for on-the-go convenience.

New Skincare Line Luxuriates Holistic Beauty

New Skincare Line Luxuriates Holistic Beauty Orveda Luxuriates Holistic Beauty New luxury skincare brand Orveda merges clinically proven biochemistry and modern holistic therapies, catering to the contemporary consumer’s hunt for efficacy-backed products grounded in spiritual wellbeing.

H20+ Releases MiLi Moisture Meter

H20+ Releases MiLi Moisture Meter H20+ Releases MiLi Moisture Meter Vancouver-based smart health company MiLi has created a portable skin moisture meter that measures hydration via a metal sensor. The company has partnered with US hydrating skincare specialist H2O+ Beauty to release it as a co-branded product.

Technology & Devices

#Gen Me: Beautycon NYC 2017

#Gen Me: Beautycon NYC 2017 #Gen Me: Beautycon NYC 2017 Billed as Coachella-meets-Sephora, the sold-out Beautycon NYC trade show attracted 9,000+ beauty fans to Brooklyn (May 20). Offering free samples, discounted products and social-media influencer attendance, the show is extremely valuable for youth-focused brands looking to build engagement and buzz. We highlight the product trends, influencers and sociopolitical thinking driving this young consumer spend.

Colour Cosmetics

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