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Beauty

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Bringing up Baby: Beauty’s Essential Role

Bringing up Baby: Beauty’s Essential Role Bringing up Baby: Beauty’s Role With the global baby personal care market forecast to reach $83bn by 2022, mother and baby beauty products are booming. Parents-to-be are turning to niche natural and organic brands over mass-market names, while luxury formulations and packaging tap the growing gifting market.

Pitti Fragranze 2017: Changing Scent Trends

Pitti Fragranze 2017: Changing Scent Trends Pitti Fragranze 2017 Aiming to present the best in global artistic perfumery, Florence’s Pitti Fragranze saw new and established niche brands placing greater focus on fragrance juice than packaging. Olfactory trends include an amber-rich powder revival, herbaceous green notes and an increase in gender-neutral woody scents – reflecting an ever-maturing niche marketplace.

Instagangs: The New Conscious Beauty

Instagangs: The New Conscious Beauty Instagangs: New Conscious Beauty Consumer consciousness around clean and ethical living is rapidly extending into beauty, with green shoppers scrutinising product labels for potentially toxic ingredients. A surge of small-batch brands has reacted to this demand for transparent, natural beauty, and new customisable retail models are fuelling experimental fun. Stylus highlights the new advocates.

Natural & Organic

Elevating Beauty

Elevating Beauty Elevating Beauty Shaking off its aesthetically fuelled past, luxury beauty is now defined by a new era of mindfulness, sustainability and conscious consumption. Data-driven tech spearheads new levels of personalisation, while beauty’s old guard must learn from indie pioneers engaged in meaningful conversations with the younger generation – tomorrow’s high net worth elite.

Insight & Innovation

Future Beauty

Future Beauty Future Beauty Advances in science and technology have supported tremendous growth in many consumer-facing industries, and beauty is finally beginning to reap similar rewards. This Industry Trend digests the innovations catalysing the beauty industry, and unpacks the beauty consumer’s shifting habits and demanding needs in the digital era.

Future Beauty: Perfecting Bespoke

Future Beauty: Perfecting Bespoke Perfecting Bespoke In a digital, information-driven era, cookie cutter beauty products no longer satisfy consumers. Formulas that morph when applied to skin, DNA-prescribed products and ultra-intuitive, algorithm-derived treatments are pushing the boundaries of bespoke. As science and technology offer beauty brands more impressive ways to customise their offering, we track the case studies revolutionising the industry.

Pitti Fragranze 2017: Changing Scent Trends

Pitti Fragranze 2017: Changing Scent Trends Pitti Fragranze 2017 Aiming to present the best in global artistic perfumery, Florence’s Pitti Fragranze saw new and established niche brands placing greater focus on fragrance juice than packaging. Olfactory trends include an amber-rich powder revival, herbaceous green notes and an increase in gender-neutral woody scents – reflecting an ever-maturing niche marketplace.

Indie Beauty Expo NYC 2017: Top Trends

Indie Beauty Expo NYC 2017: Top Trends Indie Beauty Trends 2017 This year’s Indie Beauty Expo in New York showcased more than 100 rising and standout organic beauty brands from around the world. With a focus on climate-targeted, waterless, ingestible and night-time products, we select the highlights.

Inclusive Beauty: 5 Key Lessons

Inclusive Beauty: 5 Key Lessons Inclusive Beauty: 5 Key Lessons At the Inclusive Beauty: Embracing Diversity in the Beauty Industry event hosted by non-profit organisation CEW UK on July 13, a panel of experts and influencers discussed what the beauty industry still needs to do to embrace diversity. Following that debate, we summarise five ways brands can take meaningful action.

Colour Cosmetics

Social Media Beauty: Power to the People

Social Media Beauty: Power to the People

Social Media Beauty: People Power

Social media has transformed the way cosmetics companies relate to consumers, who now possess the power to create trends and products, as well as influence like-minded shoppers. Brands must target their audience on a hyper-personal level – a shift in control that cannot be ignored.

Advertising & Branding

Millennial Beauty: Advocating Realness

Millennial Beauty: Advocating Realness

Millennial Beauty: Advocating Real

A backlash against beauty industry ideals is inspiring millennial consumers to adopt attitudes based on realness and self-acceptance – a challenge for an industry fuelled by the pursuit of perfection. As this savvy target market grows up in a politically and socially volatile world, Stylus looks at the mindsets and influencers governing millennial spend.

Advertising & Branding

Mature Beauty: Entering a New Age

Mature Beauty: Entering a New Age

Mature Beauty: Entering a New Age

A year on from the age-positivity high of 2015, the mature beauty market is settling into a steadier tempo that puts emphasis on age equality, freedom and realism.

Insight & Innovation

Trending Opportunity: Time-Focused Beauty Bundles

Trending Opportunity: Time-Focused Beauty Bundles Time-Focused Beauty Bundles Lifestyle marketing and time-tailored solutions are key drivers for a new bout of beauty products, touting month-long skincare programmes and special-occasion regimes that cater to consumers looking for guaranteed results.

Sleek Campaign Tackles Make-Up Shaming

Sleek Campaign Tackles Make-Up Shaming Campaign Tackles Make-Up Shaming Sleek MakeUp has launched a global campaign called My Face. My Rules in a bid to tackle make-up shaming. Touching on themes of empowerment, individualism and uniqueness, it aims to positively acknowledge everyone’s right to define their own beauty.

Colour Cosmetics

Comme des Garcons x Andy Warhol: Art-Inspired Fragrance

Comme des Garcons x Andy Warhol: Art-Inspired Fragrance Andy Warhol-Inspired Fragrance Art and fragrance combine for Comme des Garcons Parfum’s latest launch – a reimagining of American artist Andy Warhol’s notorious unisex scent You’re In.

Beauty: Glossy Eyes Light Up NYFW

Beauty: Glossy Eyes Light Up NYFW Beauty: Glossy Eyes Light Up NYFW Grunge-glam lacquered eyelids sprinkled with glitter have emerged as one of the key beauty takeaways from New York Fashion Week S/S 18.

Rihanna’s Inclusive Beauty Brand Celebrates Diversity Rihanna’s Inclusive Beauty Brand The much-lauded and long-anticipated cosmetics brand Fenty Beauty, launched by RnB megastar Rihanna, shrewdly targets teen and millennial consumers with values of inclusivity, creativity and ethical responsibility.

Colour Cosmetics

CEW: Insights from Espa’s Sue Harmsworth

CEW: Insights from Espa’s Sue Harmsworth Insights from Espa’s Sue Harmsworth Speaking at London’s CEW (Cosmetic Executive Women) event yesterday (September 7 2017), Sue Harmsworth, founder of international luxury spa brand Espa, shared insights on the growing connection between health, wellness and beauty in the digital era. We highlight the key messages.

Insight & Innovation

The Rise of Teen Make-Up

The Rise of Teen Make-Up The Rise of Teen Make-Up Two high-profile make-up launches from Asos and C.Y.O exemplify the rising popularity of low-cost, high-quality cosmetics aimed at the lucrative teen/millennial markets (90% of girls and 69% of boys aged nine to 17 are beauty product users in the US – Mintel, 2016).

Colour Cosmetics

Brands Boost Beauty Sleep

Brands Boost Beauty Sleep Brands Boost Beauty Sleep As stressed-out consumers continue their quest for that elusive eight hours’ sleep, beauty and wellbeing brands are launching a slew of interactive sleep products and initiatives.

Insight & Innovation

CoverGirl’s Social-Media-to-Store Digi-Display Concept

CoverGirl’s Social-Media-to-Store Digi-Display Concept CoverGirl: Social Media to Store American cosmetics brand CoverGirl has launched a new initiative that shrewdly traces a direct line between its social media presence and its stores – the two brand spaces that teens like the most. See Social Media to Store: Spurring Crossover Commerce for more on this.

Insight & Innovation

Lush Debuts Innovative Jelly Bombs

Lush Debuts Innovative Jelly Bombs Lush Debuts Jelly Bombs British natural cosmetics brand Lush has just added an innovative new product to its line of Instagrammable bath bombs. Jelly Bombs add a new dimension to bath time by turning the water into jelly.

Insight & Innovation

Facebook X Rimmel: Voice-Activated Make-Up App

Facebook X Rimmel: Voice-Activated Make-Up App Voice-Activated Make-Up App British cosmetics brand Rimmel, owned by US beauty group Coty, is bidding to take the increasingly densely populated world of augmented reality-powered beauty apps to a new level. It’s doing so with a live, virtual visual-effects cosmetics concept that’s not only rooted in Facebook (the place 55% of Rimmel consumers apparently choose as their first stop for beauty inspiration) but is also amplified with voice activation.

Insight & Innovation

Recasting Cosmetics: Etude House Customisation Revamp, Korea

Recasting Cosmetics: Etude House Customisation Revamp, Korea Etude House’s Customisation Revamp Teen-focused South Korean cosmetics label Etude House has transformed its flagship store in Myeong-dong, one of Seoul's key tourist magnets. Using customisation, it has modernised its cutesy "Sweet Dream" philosophy – aka "pleasant products for women who dream of a unique life".

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