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Beauty

S/S 19 Women's: Hair & Beauty

S/S 19 Women's: Hair & Beauty S/S 19 Women's: Hair & Beauty Mirroring the duality of A/W 18/19’s hair and make-up trends, S/S 19 offered both commercially elegant looks and a cacophony of vibrant shapes, colours and textures. With inspiration for retail calendar events such as festival, prom and beach, Stylus selects the highlights from the international fashion weeks.

Asian Beauty Now

Asian Beauty Now Asian Beauty Now As Western beauty brands look to East Asia for inspiration, we uncover the emerging product and engagement trends – as well as the changing consumer lifestyles and attitudes driving one of the most exciting markets on the planet. With takeaways for brands targeting growth in the territory, as well as those looking to adapt Asian beauty ideas for other regions, this trio of reports is your 360-degree guide.

Insight & Innovation

A/W 18/19 Couture: Hair & Beauty

A/W 18/19 Couture: Hair & Beauty A/W 18/19 Couture: Hair & Beauty A season of retro references – including larger-than-life 60s bouffants, cat-eye liner and 50s rockabilly quiffs – offered much scope for consumer crossover. Vibrant cobalt blue was the key colour takeaway, while the couture mainstays of glowing skin and ravishing red lips continued their reign. Glittering silver headpieces look set to infiltrate Holiday 2018 partywear.

Resort 19: Hair & Beauty

Resort 19: Hair & Beauty Resort 19: Hair & Beauty A season of mixed inspiration – from 70s boho and St Tropez jet set, to traditional Mexican references and 90s club kids – saw romantic waves, silk headscarves, sleek centre-partings, micro-fringes and chunky bleached highlights vie for attention. While make-up was generally natural and low-key, rich Bordeaux lips and colourful statement eyeliner provided styling inspiration.

Beauty Forecast S/S 20

Beauty Forecast S/S 20 Beauty Forecast S/S 20 The Beauty Forecast is expanded for the S/S 20 season, with dedicated reports for the three trend directives that encompass it: Recharge, Repurpose and Revive. By exploring colour and finish, styling, and product and packaging in more depth, these directions inform future product development, styling and marketing across the beauty and grooming categories.

Beauty Forecast

Christmas 2019: Beauty Inspiration

Christmas 2019: Beauty Inspiration Christmas 2019: Beauty Inspiration Drawing inspiration from our Beauty Forecast Dark Nature, Christmas 2019 styling and gifting explores decadent Art Deco glamour and a science-tinged, surrealist view of the natural world. Mirrored, metallic-lacquered and sumptuous velvet finishes abound, while saturated colour comes courtesy of inky blacks and blues, glowing jewel tones and otherworldly acid-tinged phosphorescence.

Beauty Forecast

3 Beauty Trends: In-Cosmetics LATAM 2018

3 Beauty Trends: In-Cosmetics LATAM 2018 In-Cosmetics LATAM 2018 Despite economic and political turmoil in Brazil, the fifth edition of In-Cosmetics Latin America was the event’s biggest yet, providing three strong trends for cosmetic developers and beauty brands in the region: elevated haircare, green cosmetics and holistic beauty.

Fashion & Beauty Through a Modest Lens

Fashion & Beauty Through a Modest Lens Through a Modest Lens Muslim consumers represent a powerful economic demographic, driving demand for modest product that reflects their faith-based values and modern outlook. Smart brands are now recognising that modest Muslim identities embody multifaceted aesthetics – and also finding that, by default, these looks have appeal beyond the religiously motivated. Here we highlight the five big opportunities to be found in cracking this still-untapped market.

Insight & Innovation

Boost Your Beauty with This Works’ Bodyclock Facial

Boost Your Beauty with This Works’ Bodyclock Facial Boosting the Bodyclock In Selling Cyclical Beauty, we highlight the shrewd brands tapping into body, time, and environmental cycles to maximise the benefits of beauty product. New retail treatment opportunities – such as the new Bodyclock facial – are showcasing how to further boost skin health and wellbeing, while also spreading brand awareness.

Patchology Targets Teens with Moody Face-Mask Range

Patchology Targets Teens with Moody Face-Mask Range Teen-Targeted Face Masks With demand for face masks growing exponentially in global markets – forecast to reach $337m by 2024 (Transparency Market Research, 2017) – smart brands are now creating diverse and nuanced offerings in this category. US skincare brand Patchology is targeting a new audience with the launch of its Moodmasks, a range that specifically caters to younger skin types.

Debenhams Launches New Omnichannel Beauty Initiatives

Debenhams Launches New Omnichannel Beauty Initiatives Debenhams’ New Beauty Initiatives British department store chain Debenhams has launched a beauty initiative designed to improve its appeal among Gen Z and millennial consumers. Taking an omnichannel approach, it fuses online and offline channels via a loyalty-based digital social platform and two new discovery-led store concepts.

Supercharge Your Shower: Skinjay’s Nespresso-Style Capsules

Supercharge Your Shower: Skinjay’s Nespresso-Style Capsules Nespresso-Style In-Shower Capsules New shower innovations offer spa-like experiences, responding to consumers’ demands for more from their at-home cleansing rituals. French start-up Skinjay’s new range blurs the boundaries between wellness and personal care by harnessing the power of aromatherapy with the aim of alleviating tension.

Personal Hygiene

Contour 8000’s Printer Device Simplifies Make-Up Application

Contour 8000’s Printer Device Simplifies Make-Up Application Flawless Make-Up in 30 Seconds As beauty tech continues to be a lucrative opportunity for brands (the global beauty devices market is projected to be worth over $94bn by 2023 – P&S Market Research, 2017), products that hack everyday routines are resonating with consumers. A new British beauty device aims to tackle the time-consuming process of applying a flawless full face of make-up.

Technology & Devices

Celebrating Ageing: Neal’s Yard Remedies Campaign

Celebrating Ageing: Neal’s Yard Remedies Campaign Neal's Yard Leads on Age Diversity The idea of ‘ageing well’ is starting to shape marketing messages within the beauty industry, following US publication Allure Magazine’s ban on the term ‘anti-ageing’ in August 2017. The negative connotations of this natural process are being rejected by consumers, and smart brands – like Neal’s Yard Remedies – are championing this movement with inclusive campaigns.

Advertising & Branding

Rebooting Lifestyles: A Self-Care & Makeover Revolution

Rebooting Lifestyles: A Self-Care & Makeover Revolution ‘Back to Life’ Beauty Opportunities September is a pivotal month for consumers seeking rejuvenation and a fresh start post-summer, offering beauty and wellbeing brands a ‘New Year, New Me’ marketing opportunity mid-year.

Kaja Beauty Brings Asian Beauty to Consumers of Colour

Kaja Beauty Brings Asian Beauty to Consumers of Colour Asian Beauty for People of Colour US-based Korean beauty and tech company Memebox has launched a multitonal make-up brand called Kaja Beauty – capitalising on Asian beauty innovations for the Western market.

Colour Cosmetics

Coty & Boots: AI Boost for Online Fragrance Sales

Coty & Boots: AI Boost for Online Fragrance Sales AI Boost for Online Fragrance Sales Consumers can't smell perfumes online. But an AI-powered fragrance finder, created by beauty giant Coty for UK retailer Boots, is finding a way around the problem – and reporting very promising results.

Brand Experience

In-Cosmetics Formulation Summit: Up Close & Personalised

In-Cosmetics Formulation Summit: Up Close & Personalised Up Close & Personalised Beauty With the rise of artificial intelligence, connected devices, smart assistants and algorithms, is this the beauty industry’s moment to fully embrace the power of personalisation?

Inkbox’s Temporary Tattoos Offer Regret-Free Application

Inkbox’s Temporary Tattoos Offer Regret-Free Application Inkbox’s Regret-Free Tattoos Brands are finding innovative ways to offer consumers realistic temporary tattoo products with long-lasting results, as the art of inking continues to grow in popularity among young people. Tapping into Gen Z’s fluid, short-term mindsets, Canadian start-up Inkbox has created realistic stick-on offerings in over 50 distinctive patterns.

Insight & Innovation

Mainstreaming Spirituality: MoonBox’s Celestial Subscription

Mainstreaming Spirituality: MoonBox’s Celestial Subscription Loopy for Lunar Beauty As mystical practices become mainstream, beauty brands are capitalising on this opportunity by creating products with a spiritual narrative. New launches in this category cite lunar inspirations as key.

Insight & Innovation

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