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Esxence Milan 2018

Esxence Milan 2018 Esxence Milan 2018 Firmly established as the world’s leading trade fair for niche and selective distribution perfumery, Esxence celebrated its 10th edition this year (Milan, April 5-8) with a total of 220 brands – 64% coming from outside of Italy. In contrast to the growing homogenisation of niche scent profiles, many brands presented audacious blends with unusual ingredients.

Luxurifying Personal Hygiene

Luxurifying Personal Hygiene Luxurifying Personal Hygiene The personal hygiene market has had a long-overdue makeover. Driven by the bankability of Instagram-friendly lifestyle products, brands are now targeting the modern consumer by borrowing ideas from the luxury beauty space, with a focus on exquisite packaging, added wellness benefits, no-nonsense marketing speak, and time-saving solutions.

Insight & Innovation

Instagangs: Indie Male Beauty

Instagangs: Indie Male Beauty Instagangs: Indie Male Beauty As the booming male grooming market diversifies into more nuanced categories, Stylus highlights a new breed of male-focused indie beauty brands making waves in the industry. Designed to appeal to discerning millennial and Gen X consumers, authentic brand stories, luxe lifestyle photography and effective ethical ingredients combine to create Instagram gold.

New Fragrance Worlds

New Fragrance Worlds New Fragrance Worlds Cross-pollinated ideas from the worlds of flavour and fragrance are creating a dynamic shift in how we can experience taste and scent in more profound ways. We explore how food and fragrance have become bedfellows, how aromatherapy is igniting the wellness category, and innovations in natural and synthetic ingredients.

Food, Beverage & Hospitality

Agile Beauty

Agile Beauty Agile Beauty Beauty is no longer a passive lifestyle category for the modern workforce. Intuitive brands are becoming educators in work/life balance and emotional wellbeing, while fragrance’s emotive power is being harnessed to boost performance. Polluted working environments call for protective product, and agile brands need to cater to fast, fluid lifestyles.

Insight & Innovation

Elevating Beauty

Elevating Beauty Elevating Beauty Shaking off its aesthetically fuelled past, luxury beauty is now defined by a new era of mindfulness, sustainability and conscious consumption. Data-driven tech spearheads new levels of personalisation, while beauty’s old guard must learn from indie pioneers engaged in meaningful conversations with the younger generation – tomorrow’s high net worth elite.

Insight & Innovation

Esxence Milan 2018

Esxence Milan 2018 Esxence Milan 2018 Firmly established as the world’s leading trade fair for niche and selective distribution perfumery, Esxence celebrated its 10th edition this year (Milan, April 5-8) with a total of 220 brands – 64% coming from outside of Italy. In contrast to the growing homogenisation of niche scent profiles, many brands presented audacious blends with unusual ingredients.

Cosmoprof 2018: Beauty & Packaging Trends

Cosmoprof 2018: Beauty & Packaging Trends Cosmoprof 2018: Beauty & Packaging As the beauty industry’s largest annual trade show, Cosmoprof brings together international brands, buyers and cosmetic developers to explore the latest products and trends. Stylus delivers the key takeaways for beauty and packaging.

Insight & Innovation

Japanese Beauty Trends: Cosme Tokyo 2018

Japanese Beauty Trends: Cosme Tokyo 2018 Cosme Tokyo 2018 Cosme Tokyo 2018 (January 30 to February 1) highlighted an abundance of interesting product and ingredient trends. Several exhibitors presented products formulated with high-tech ingredients such as ostrich yolk antibodies, while regional and natural ingredients boosted new product launches. Elsewhere, societal changes are giving rise to new product concepts and textures.

Insight & Innovation

Empowering Beauty

Empowering Beauty

Empowering Beauty

In the age of realness, beauty brands are turning away from the pursuit of perfection and adopting new supportive and empathetic roles in the lives of their consumers. By promoting feminist values and fostering more inclusive strategies, beauty is becoming the poster industry for doing good.

Insight & Innovation

Inclusive Beauty: 5 Key Lessons

Inclusive Beauty: 5 Key Lessons

Inclusive Beauty: 5 Key Lessons

At the Inclusive Beauty: Embracing Diversity in the Beauty Industry event hosted by non-profit organisation CEW UK on July 13, a panel of experts and influencers discussed what the beauty industry still needs to do to embrace diversity. Following that debate, we summarise five ways brands can take meaningful action.

Colour Cosmetics

Social Media Beauty: Power to the People

Social Media Beauty: Power to the People

Social Media Beauty: People Power

Social media has transformed the way cosmetics companies relate to consumers, who now possess the power to create trends and products, as well as influence like-minded shoppers. Brands must target their audience on a hyper-personal level – a shift in control that cannot be ignored.

Advertising & Branding

Sun Protection Update: Innovative New Formulas

Sun Protection Update: Innovative New Formulas Sun Protection Update: New Formulas New suncare launches offer innovative formulas that address consumer demand for effective, lightweight, easy-to-use products with greater all-round protection.

Milèo New York: Skincare for Wellbeing

Milèo New York: Skincare for Wellbeing Milèo: Skincare for Wellbeing American luxury start-up Milèo New York capitalises on the wellbeing trend by harnessing the healing properties of aromatherapy in a new sustainable skincare collection.

Shiseido’s Tiered Beauty Playground Spoils Loyal Consumers

Shiseido’s Tiered Beauty Playground Spoils Loyal Consumers Shiseido’s Tiered Beauty Store Japanese beauty brand Shiseido has redesigned its flagship The Store in Ginza, Tokyo, creating a tiered retailing ecosystem that reinforces brand loyalty.

Josh Wood's Digital Hair-Dye Matching

Josh Wood's Digital Hair-Dye Matching Josh Wood: Digital Hair Dye Service British celebrity hairstylist Josh Wood is tapping into the personalised beauty trend by tackling a pet peeve among consumers: finding their perfect hair colour outside the salon.

Bobbi Brown Launches Wellness Collection

Bobbi Brown Launches Wellness Collection Bobbi Brown Wellness Collection US beauty innovator Bobbi Brown has entered the wellness market by launching a range of dietary supplements and drink powders under the brand Evolution_18.

Food, Beverage & Hospitality

Food & Beverage

Milk Makeup Launches Stick Serum

Milk Makeup Launches Stick Serum Milk Makeup's New Stick Serum Edgy New York skincare and colour cosmetics brand Milk Make-Up is tapping into demand for fast, on-the-go beauty solutions by creating a stick serum that is easy to apply.

Tweens: An Expanding Make-Up Category

Tweens: An Expanding Make-Up Category Tweens: A Niche Make-Up Category The tween beauty category is set for future growth, with a host of new brands tapping into this target demographic. In a March 2018 survey by fitness app Nuyoo, 11% of British women interviewed reported that they started wearing make-up aged 10 to 12, highlighting the potential for cosmetics lines aimed specifically at this cohort.

Children & Youth

New Features at In-Cosmetics 2018

New Features at In-Cosmetics 2018 New Features at In-Cosmetics 2018 Held in Amsterdam this year (April 17-19), the In-Cosmetics Global trade show brings together cosmetics brands and raw formula developers in the pursuit of beauty and personal care innovation. Ahead of the event, we’ve highlighted some exciting new features and initiatives that will aid new product and trend discovery.

Insight & Innovation

Graphene Hair Dye: Non-Toxic & Non-Damaging Hair Colour

Graphene Hair Dye: Non-Toxic & Non-Damaging Hair Colour Non-Toxic Graphene Hair Dye A research team at Northwestern University in the US has developed a graphene-based hair dye formula that’s non-damaging and as long-lasting as existing commercial dyes. The dye could provide an alternative to regular hair colouring, which is associated with hair frizz and breakage.

Colour & Materials

Cosmoprof 2018: Men's Care 2.0

Cosmoprof 2018: Men's Care 2.0 Cosmoprof 2018: Men's Care 2.0 Men's cosmetics was a key category at this year’s Cosmoprof 2018 beauty trade show (March 15-18), with a plethora of start-ups representing an emerging generation of male beauty brands.

Abnormal Fragrance: The New Normal

Abnormal Fragrance: The New Normal Abnormal Fragrance: The New Normal Abnormal and audacious fragrances are gaining momentum in 2018, with a number of releases tapping into the experimental mindset of millennial and Gen Z consumers as we approach the end of the decade. Two recent launches exemplify this trend, featuring bold scent statements, unusual material combinations, and callouts of unheard-of or seldom-used notes.

Orveda Launches Multipurpose Emulsion

Orveda Launches Multipurpose Emulsion Orveda's Multipurpose Emulsion A big trend for streamlined, multipurpose skincare packed with benefits is driving a wave of exciting new start-ups and product launches. The latest comes from luxe biochemistry brand Orveda, whose latest 3-in-1 hybrid emulsion combines three treatments for intense hydration and skin recovery.

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