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Asian Beauty Now

Asian Beauty Now Asian Beauty Now As Western beauty brands look to East Asia for inspiration, we uncover the emerging product and engagement trends – as well as the changing consumer lifestyles and attitudes driving one of the most exciting markets on the planet. With takeaways for brands targeting growth in the territory, as well as those looking to adapt Asian beauty ideas for other regions, this trio of reports is your 360-degree guide.

Insight & Innovation

Asian Beauty Now

Asian Beauty Now Asian Beauty Now As Western beauty brands look to East Asia for inspiration, we uncover the emerging product and engagement trends – as well as the changing consumer lifestyles and attitudes driving one of the most exciting markets on the planet. With takeaways for brands targeting growth in the territory, as well as those looking to adapt Asian beauty ideas for other regions, this trio of reports is your 360-degree guide.

Insight & Innovation

A/W 18/19 Women's: Hair & Beauty

A/W 18/19 Women's: Hair & Beauty A/W 18/19 Women's: Hair & Beauty A season of duality, A/W 18/19’s hair and beauty styling showcased both dynamic and softly elegant trends with juicy takeaways. Manipulated texture was key for both hair and nails, while make-up looks tapped into mega-watt shine with glitter and glow-getting product. Bright, vivid colours and pastel shades were unexpected trends across the categories.

A/W 18/19 Men's: Grooming

A/W 18/19 Men's: Grooming A/W 18/19 Men's: Grooming A contrasting season saw long, tumbling locks vying for attention alongside post-Soviet buzz cuts, while voluminous 80s mullets were pitted against 90s normcore bobs. Texture ranged from frizzy afros to poker-straight shine and shower-fresh gel. Make-up artists prepped skin with multi-step skincare routines, while tough guy eyeliner offered crossover appeal for experimental consumers.

Christmas 2019: Beauty Inspiration

Christmas 2019: Beauty Inspiration Christmas 2019: Beauty Inspiration Drawing inspiration from our Beauty Forecast Dark Nature, Christmas 2019 styling and gifting explores decadent Art Deco glamour and a science-tinged, surrealist view of the natural world. Mirrored, metallic-lacquered and sumptuous velvet finishes abound, while saturated colour comes courtesy of inky blacks and blues, glowing jewel tones and otherworldly acid-tinged phosphorescence.

Beauty Forecast

Halloween 2019: Beauty Inspiration

Halloween 2019: Beauty Inspiration Halloween 2019: Beauty Inspiration With the average American spending $169 on Halloween (LendEDU, 2017), and the UK Halloween goods market worth an estimated £320m (Mintel, 2017), this booming calendar event offers a huge opportunity for beauty brands. A twisted take on Americana is set to impact Halloween 2019 styling, exploring themes of dystopia and subverted pop culture.

Beauty Forecast

The Makeup Show NYC 2018

The Makeup Show NYC 2018 The Makeup Show NYC 2018 Key beauty trends at this year's Makeup Show NYC (May 6-7) were driven by the desire for mixable multitasking colour, metallic statement products, and softly luminous highlights.

Colour Cosmetics

The Great Beauty Green-Up

The Great Beauty Green-Up

The Great Beauty Green-Up

After years of being the preserve of niche brands, green beauty has truly hit the mainstream. Fuelled by continued consumer demand and a collective understanding that action is required, themes like sustainability, zero-waste, organic and transparency have become watchwords in the drive to clean up the beauty industry.

Natural & Organic

Men: Nailing the Salon Experience

Men: Nailing the Salon Experience Men-Only Nail Bar Hits UK A new pop-up salon in London is challenging taboos by opening a nail bar for guys. Could it redefine masculinity in the era of ‘male beauty’?

CDS: Ingestible Beauty & Botanical Ingredients Take the Lead

CDS: Ingestible Beauty & Botanical Ingredients Take the Lead 9 Wellness Beauty Brands: CDS 2018 Ingestibles and natural ingredients were the two strongest beauty trends to emerge from New York’s Consumer Discovery Show (June 11), which brought emerging brands in the food and beauty space together with buyers, investors, journalists and industry experts.

Natural & Organic

New Biodegradable Wet Wipes Lessen Beauty’s Impact on Oceans

New Biodegradable Wet Wipes Lessen Beauty’s Impact on Oceans Will Wet Wipes Be Wiped Out? Following a number of microbead bans in the cosmetics industry, consumer demand for sustainable beauty has increased. Is eliminating environmentally damaging wet wipes the next mainstream solution?

Packaging & Graphics

Crayon Make-Up Products Inspire Play

Crayon Make-Up Products Inspire Play Beauty's Crayon Craze New crayon-inspired make-up launches are capitalising on consumer demand for playful and multifunctional products. We spotlight two colour cosmetics brands proving that crayons aren’t just for kids.

Colour Cosmetics

CBD Beauty Boom: CWCB Expo 2018

CBD Beauty Boom: CWCB Expo 2018 CBD Beauty Boom: CWCB Expo 2018 The Cannabis World Congress and Business Expo (CWCB Expo) took place from May 30 to June 2 at the Javits Center in New York. We highlight some of the most innovative wellness-focused products containing cannabidiol (CBD) – the hemp-derived, non-psychoactive part of the cannabis plant.

2018's Contrasting Fragrance Trends

2018's Contrasting Fragrance Trends 2018's Contrasting Fragrance Trends The tastes of British consumers are diverging from the offerings on the current fragrance market, a May 2018 survey by OnBuy suggests. Although the e-commerce platform’s analysis was solely based on the UK, the findings are useful for global perfume brands.

Personalised Beauty Targets Menstruation

Personalised Beauty Targets Menstruation Menstruation-Targeted Beauty US naturals start-up Knours is capitalising on the wellness category’s personalised beauty trend by addressing hormonal changes in the skin linked to the menstrual cycle.

Technology & Devices

Sustainability Solutions: LuxePack New York 2018

Sustainability Solutions: LuxePack New York 2018 LuxePack New York 2018 Rising consumer demand for sustainable packaging and a recent wave of corporate pledges to do better were evident at LuxePack NY (May 16-17), with more suppliers promoting sustainable concepts.

Men Embrace Genderless Beauty

Men Embrace Genderless Beauty Men Embrace Genderless Beauty Men are ready and willing to spend on genderless beauty products, a new survey by Future Thinking suggests. Although the data company’s analysis was focused on the UK, the findings are encouraging for global brands seeking to expand into this category.

Recess Launches Portable Active Beauty

Recess Launches Portable Active Beauty Recess: Portable Active Beauty New US personal care start-up Recess is tapping into demand for on-the-go beauty solutions in the active category by tackling a pet peeve among gym-goers: queuing up for showers.

WWD Beauty CEO Summit 2018: Three Key Lessons

WWD Beauty CEO Summit 2018: Three Key Lessons WWD Beauty CEO Summit 2018 Stylus reveals the three most important lessons from Florida’s WWD Beauty CEO Summit (May 14), where beauty entrepreneurs and brand leaders explored the theme ‘Beauty Unlimited’.

Insight & Innovation

Marram Co: Mood-Enhancing Shaving Creams

Marram Co: Mood-Enhancing Shaving Creams Mood-Enhancing Shaving Creams British men’s grooming brand Marram Co focuses on scent and its influence on mood as the prime marketing message for its new shaving creams.

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