Converse has become the latest brand to create a collection of climate-proof apparel and footwear.
Emphasising the importance of functionality as well as design aesthetics, the Urban Utility line was created in collaboration with American company Gore (known for its waterproof and windproof breathable fabric innovations and products), Italian streetwear retailer Slam Jam and LA-based artist/designer Cali Thornhil DeWitt.
The 17-piece collection consists of thermal technology-enhanced layering basics such as long-sleeved tees and hoodies, outerwear made from breathable Gore-Tex fabrics, and water-resistant footwear with Gore technology infused into the seams.
Silhouettes and colours are neutral, utilitarian and practical in feel, while print and pattern is punk-inspired – in keeping with DeWitt’s signature graphics.
Other brands – especially in the footwear market – would do well to follow Converse’s lead. Sales for waterproof footwear outside of the rain-boot category have seen double-digit growth over the last two fall retail seasons (NPD Group, 2017), and our increasingly uncertain climate means that brands must work harder to future-proof their products.
For further reading on brands attempting to combat unpredictable seasonality, see Fashion’s Workplace Challenge – part of our Work/Life Revolution Macro Trend. For more on pragmatic design, see Instagangs: Design for Purpose, The New Fashion Landscape 2017 Update and Design for Disability: Transformative Tech.