In response to increasing awareness of pollution and its effects on our skin, British skincare brand Oskia has launched a defensive anti-pollution range aimed at urban living – a valuable focus considering 80% of the world’s urban residents are exposed to air quality levels that exceed the World Health Organisation’s limits.
Pollutants such as particulate matter (PM), ozone and cigarette smoke can cause damage to the skin in the form of increased inflammation, abnormal sensitivity and hyper-pigmentation. Oskia’s new CityLife range is formulated to target these specific pollutants and protect the skin against them. The products contain the brand’s signature bio-available nutrients, such as vitamins that are easily absorbed and used by the skin to aid cell health.
The four-product range encompasses the CityLife Booster, an intense anti-pollution concentrate that protects the skin against 98% of PM; the Facial Mist, which blocks pollutants from penetrating the skin’s surface; the Cleansing Concentrate, aimed at environmentally stressed complexions; and the I-Zone balm for eye and lip areas.
The products also combat the effects of indoor pollution – an issue that’s just as damaging as outdoor pollution: in the US, indoor environments have been found to be two to five times more toxic than those outdoors (EPA, 2017). Air-conditioning, cooking and chemicals from cleaning products are among the contributing factors.
Responding to these increasingly harsh environments, consumers will demand more from protective beauty. With 60% of the world’s population predicted to live in urban environments by 2030 (United Nations, 2015), it’s a lucrative market. See our Agile Beauty report for more on beauty’s new protective role.