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The Brief
Published: 1 May 2012

Cultural Corks

Extra

Spanish design studio Lavernia & Cienfuegos has designed a new line of packaging for Belgian supermarket brand Delhaize’s Wines of the World that distinguishes the origin of each wine with a regionally themed cork graphic.

Each bottle features an image of a cork that’s been hand-carved and accessorised to represent the regional characteristics of each wine. The Australian Chardonnay features a koala bear, which is considered a synonymous symbol for the country, while the Argentinean Syrah cork is decked out in the country’s football kit.

Wine brands are rethinking traditional styles of packaging design to appeal to a younger demographic. For more information, see the Retail report Rebranding Alcohol.

Lavernia & Cienfuegos

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