Continuing our BA graduate coverage, we take a look at standout womenswear designers from Central Saint Martins. Here, Samsung Fashion Design Fund recipient River Garam Jang.
Abandoned furniture and racy car calendars made for unlikely inspiration in Jang’s Sofa Girl graduate collection. The Korean-born designer – saddened by wasted fabrications and fascinated by car companies’ use of women to promote their products – set out to create a tongue-in-cheek subjectification of women through objects.
‘‘I wanted to create a modern car girls’ outfit – a type that was more professional and powerful,’’ Jang told Stylus. ‘‘I wanted her to be a modern sales woman – still promoting the products – but appealing in a different way than the traditional car girls.’’
Sofa Girl is an almost entirely sustainable collection, with Jang manipulating original sofa and furniture fabrications to make them suitable for wear. Punctured leather, silk linings and jacquard accents make for unexpectedly luxe finishes. These appear on bell sleeve shirts, ruched flares and Del-Boy style leather jackets.
The designer’s lookbook – an accompanying calendar featuring Tweed Girl, Leather Girl and Velvet Girl – mimicked another fascinating aspect of the traditional car calendar – their tendency to make the girls look like the cars.