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Fashion

Fashion & Beauty: Design Directions A/W 16-17

Our A/W 16-17 Design Directions provide key visual trend directions for womenswear, menswear, beauty and grooming product design development. We break down the key influences that are driving each trend and show you the elements you need – from detail to surface pattern, styling to materials. 

Reports
Kidult A/W 16-17
Kidult A/W 16-17
Kidult A/W 16-17
A whimsical update to our Spring/Summer 2016 Design Direction Quixotic, Kidult draws on its predecessor’s digital, quirky appeal and pushes it into a childlike sphere. Drawing on the disproportionate quality of outsider art, this direction celebrates imperfection, collage and cartoon visuals, while adding a comically subversive edge. 
Fashion
Overview
19 Mar 2015
Defence A/W 16-17
Defence A/W 16-17
Defence A/W 16-17
Providing a tougher, harder-edged update to our Spring/Summer 2016 Design Direction Hyper-Flux, Defence retains a digital aesthetic, but mixes it with urban survival elements to create a new street uniform. The mood is dystopian, drawing upon youth subcultures – from post-Soviet youths to street goths – reimagined in a post-apocalyptic world. 
Fashion
Overview
26 Mar 2015
Wilderness A/W 16-17
Wilderness A/W 16-17
Wilderness A/W 16-17
An extension of our Autumn/Winter 2015-16 Design Direction Norse as well as the Spring/Summer material direction Relic, Wilderness combines a wanderer spirit with sci-fi elements and a primordial aesthetic. A hyper-tactile trend, we look towards eastern cultures and otherworldly landscapes; re-imagining the future through craft and heritage.
Fashion
Fashion & Beauty: Design Directions A/W 16-17
08 Apr 2015
Colour A/W 16-17
Colour A/W 16-17
Colour A/W 16-17
A key component of the Autumn/Winter 2016-17 Design Directions and an evolution of our A/W 2016-17 Colour Spectrum, we look at developments in colour across Kidult, Defence and Wilderness. 
Fashion
Overview
09 Apr 2015
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19 Mar 2015
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