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Beauty
Published: 8 Jan 2016

CES 2016: L’Oréal’s UV Skin Patch

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L'Oreal's new UV patch is introduced at CES

French beauty giant L’Oréal has developed a smart skin patch that monitors exposure to ultraviolet rays. The innovative beauty solution was unveiled at consumer technology show CES in Las Vegas this week.

My UV Patch is transparent, flexible, and thinner than a plaster. The stick-on wearable is infused with photosensitive blue dye that changes colour when exposed to UV rays. Wearers can then take a photo of the patch and upload it to an app for a full assessment.

The patch lasts for up to five days and can be worn anywhere on the body that’s exposed to the sun, making it ideal for use on vacations. Developed by L'Oréal's US-based technology incubator, My UV Patch will launch under its sensitive skin brand La Roche Posay later this year, and will be available in 16 countries.

Generating much buzz at CES, it’s also worth looking back at recent developments in the suncare market – notably Spinali Design’s tech-enabled bikini. The launch of My UV Patch also confirms the trend towards more holistic, hassle-free ways of protecting the skin from the sun. See Drinkable Suncream and Dr Skin’s Drinkable Suncare for more.

For more on understanding the skin via wearable technology, see Product Projections 2016: Beauty. For information on hyper-bespoke skincare, see Luxury Perspectives: Rethinking Beauty – part of our New-Era Luxury Macro Trend. Look out for full coverage of CES, coming soon.

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