A new free shopping app operating in San Francisco is helping consumers to get what they want more easily from local boutiques.
The Lasso app provides on-call personal stylists who field requests for items of clothing and accessories at a price point specified by the user. It then delivers the request to its network of “top San Francisco boutiques and shoe stores” across the city. Store associates subsequently respond directly back to the user with photos and text messages suggesting suitable items available in their stores.
The Lasso app’s pointed focus on local retailers responds to a growing interest from consumers in ‘going local’, getting special products and services from smaller, neighbourhood sources rather than ubiquitous online retailers. It also gives smaller, independently run shops an opportunity to boost their profiles and attract new clients. Lasso has plans to launch in more US cities later this year.
The near-instantaneous info delivered by shopping apps like Lasso can be used to flag up availability and new arrivals, which can also help drive in-store sales. For more on this topic, see Real-Time Retailing.
For more on how retailers are enticing consumers with apps and personalised, tech-enhanced services, see Super Service in the Retail Sector.