US e-commerce site Zappos has launched a web service based on the popular visual sharing site Pinterest and its easy scrolling, image-focused layout.
Zappos’ PinPointing site identifies and analyses links users “pin” onto their Pinterest boards, using the information to recommend related products. Designed as an ‘online personal shopping assistant’, the site creates an easy wish list of Zappos products for users and allows them to search for boards created by friends, celebrities or brands.
We profiled ways for brands to capitalise on Pinterest and its users in Visual Me: Curation and the Tastegraph. Zappo’s approach is a very direct strategy designed to monetise pins, but the company needs to be careful not to push its branding too heavily.