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Food, Beverage & Hospitality
Published: 30 Nov 2015

Tokyo’s Bookstore-Themed Hostel

Book and Bed Tokyo

Hoping to appeal to individuals who enjoy novel travel and lifestyle experiences (see Travel for the Experience Collector), new Japanese hostel Book and Bed Tokyo provides bookstore-themed lodging for literary enthusiasts.

Offering 1,700 books in both Japanese and English, guests can curl up in recessed reading cabins, made accessible via shelves and ladders, to immerse themselves in narrative worlds. Two cabin sizes are available – compact and standard (offering a slightly bigger footprint), with rooms ranging from $19-40 per night. The venue also offers e-books and free wi-fi. The owners plan to extend the idea into other 'concept' dorms across Japan.

"Even though the space is tech-friendly, it's wonderful to see physical books take centre stage in such an immersive setting," says Mandy Saven, head of Food, Beverage & Hospitality at "Will we see similar cultural sanctuaries emerge for letter writing, painting or crochet? This seems like a lucrative – albeit niche – opportunity to cultivate groups of enthusiastic, like-minded consumers and even brand advocates."

For further insights into branded hospitality, see The New Branded Hotel. For more on value-added experiences set within the hospitality offer, see Culture Class: Learning Plus Lodging.

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