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The Brief
Published: 12 Sep 2018

Speciality & Fine Food Fair 2018: Top 3 Luxury Trends

Luxury food and beverage brands at this year's Speciality & Fine Food Fair in London pushed the boat out in terms of flavour, format and health credentials. Carefully considered left-field thinking delivered creative and fully-rounded products – from tea-whisky to CBD-infused honey.

  • It's Tea's Time: Cold-brew tea stood out as a key product, with brands experimenting with flavour profiles and product formulations. British start-up Noveltea showcased a collection of three alcoholic cold-brew teas: gin with Earl Grey, rum with Moroccan mint tea, and whisky with Chinese Oolong. Business development director for the brand Caroline Conroy said: "We've seen a lot of development and experimentation with cold coffee; now it's time for tea to take the spotlight."

    Also playing with tea and alcohol at the show was London brewery Lowlander, which launched a beer made with tangy ingredients yuzu and grapefruit, balanced out with subtle cold-brewed Earl Grey.

    South African brand Uber Flavour launched its collection of cold-brew rooibos blended drinks made with fruit juice and natural spices. The beverages have a rich umami flavour and come in lemon & honey, berry & buchu, mango & vanilla and apple & cinnamon varieties.
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Noveltea
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Lowlander
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Uber Flavour
  • Everything is Enriched: Food brands are continuing to enrich their products with ever more creative health-boosting ingredients. As explored previously at Stylus (see Skin & Tonic: Anti-Ageing Gin and Bobbi Brown Launches Wellness Collection), collagen is becoming an increasingly popular ingredient in food development for its skin elasticity and anti-ageing properties.

    New UK brand Ancient + Brave launched a duo of hot beverage powders containing collagen, designed to be blended with its True MCT oil, water and butter to create an enriched skin, brain and performance-boosting beverage.

    English company Infused Nature launched its new Art of CBD honey. Made from raw canola honey and premium full spectrum CBD, it contains natural enzymes, vitamins and the full scope of cannabinoids. Zamil Mohammed, export manager for Infused Nature, told Stylus: "The flavour profile of CBD oil can be a little jarring, so by combining it with honey, we have created a product that is pleasant to taste and can be used on toast, in cakes or in tea without losing the vital benefits."

    See our Spotlight Trend Commercialising Cannabis for a deep dive into its most potent opportunities.
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Ancient + Brave
  • Alcohol's Long Tail: Innovation in the alcohol space was strong again at this year's show – with its influence reaching beyond beverages. UK start-up The Drinks Bakery launched a range of savoury biscuits, formulated to be paired with specific types of alcohol. Founder Andy Murray said: "Looking at the tradition for cheese and wine pairing, we realised that there was an opportunity to create a unique, cheese-based range of biscuits that played with flavours found in alcohol in the same, yet unique way." Options include parmesan, toasted pine nuts and basil (for prosecco, fruity wines and blonde beers), and Lancashire cheese and spring onion (to pair with dry wines, lager, bitter beers and stout). See our report Luxury Food Trends 2017 for a similar take on this thinking.

    Dutch company Vinoos introduced its product range The Real Wine Gum to the UK market at the show. Playing on the traditional British gummy sweets, the wine gums seek to give the flavour profile of different wines, including Chardonnay, rosé, Riesling and Merlot, without the alcohol content.

    Thirdly, London DIY bubble tea company Bobalife launched a collection of flavour pearls to add to spirit drinks and cocktails that burst in the mouth. According to Brett Merchant, national account manager for the brand, the pearls offer a new type of flavour experience – offering bursts of fruitiness without flavouring the whole drink.
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The Drink Bakery
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Vinoos
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Bobalife
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