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Brief Published: 12 Apr 2018

Brits Invest in Home Security

Extra
Some 31% of British adults are using smart security gadgets to protect their homes

Some 31% of British adults are using smart security gadgets to protect their homes, according to new research from UK tech retailer Laptops Direct.

Among those who have invested in security tech, 52% opted for outdoor CCTV, while 35% purchased a video doorbell.

Smart alarms, as well as door and window sensors, have also proven popular. Smart locks, which track who enters your front door and can be locked remotely, were the fifth most sought-after gadget.

Almost 40% of adults surveyed said the increasingly accessible cost of smart security was an important factor in their decision to buy these gadgets. The survey also revealed that 25- to 34-year-olds were the age group most likely to install smart security at home.

Mark Kelly, marketing manager at Laptops Direct, said: "Brits have more sophisticated forms of protecting their homes to choose from than ever. These handy gadgets also make security more accessible for those living in smaller spaces such as apartments."

With 41% of those surveyed saying they are more concerned than they have ever been about security, it's clear that more consumers are interested in protecting their homes with smart tech. Find out more by reading Super Security.

To understand how brands can reconquer customers' trust in the era of machine learning, read Tech for Trust: DLD 2018 – our report on the Digital Life Design conference in Munich.

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