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Product Design
Published: 17 Oct 2017

Twists on Traditional Toys

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Clockwise L-R: Oli &Carol, Kiko+, Micro

Spotted at Maison & Objet last month, newly launched children’s toys are putting a twist on tradition – creating designs that are more practical or playful than the original.

Grow with Me: Swiss scooter specialist Micro showcased a three-in-one design that can be transformed from a seated trike for toddlers to a conventional scooter for older children. The adaptable product is likely to appeal to parents looking to save money and lessen their impact on the planet by choosing items that need replacing less frequently. See Growing Up Green for similar products.

Healthy Habits: The teething toys from Spanish brand Oli & Carol will appeal to eco-conscious parents. They’re made from 100% natural rubber and hand-printed with safe, natural food-grade dyes. The surface is free of holes, which means that water cannot get inside to create bacteria and mould (as is the case – to many parents’ shock – with the popular Sophie the Giraffe toy). The latest collection is based around fruit and vegetables and includes kale, avocado and broccoli designs to help familiarise kids with healthy foods from an early age.

Old Favourites: Japanese brand Kiko+ specialises in updating traditional wooden toys to meet modern children’s expectations. The playful designs, made from blonde wood, feature fresh colourways and chunky forms that conceal different functions. The brightly coloured cars, for example, include a pull-back motor, while a kaleidoscope sits hidden inside a wooden camera.

See CMF View: Toys & Kids’ Products for key colour and material inspiration and Gen Alpha: Childhood Rebooted for innovative smart toys.

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