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Media & Marketing

State of Media: The Fan-First Revolution

For media and entertainment brands, content has long been king. But the transformation of the TV, film, music and publishing landscape by technology means that now, the customer – the fan – is king. Media companies may think they’re operating in this way, but the reality is that few are really grasping the opportunities for commercial success that a truly fan-focused consumer strategy can bring.

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11 Jan 2018
BY: Christian Ward
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The Food Content Boom The Food Content Boom Driven by mobile social sharing, food content has seen dramatic growth over the past 18 months. Millennial media companies like BuzzFeed and Vice are capitalising on the attainable and visceral allure of food. We examine key developments in engaging through food-centred content.
Media & Marketing
Digital Culture
09 May 2017
Tribeca Immersive 2017: VR Highlights
Tribeca Immersive 2017: VR Highlights Tribeca Immersive: VR Highlights The second annual Tribeca Immersive Visual Arcade – part of New York's Tribeca Film Festival (April 19-30) – showcased innovative virtual reality (VR) experiences with a strong focus on social and political issues. With topics ranging from prison reform to homelessness and environmentalism, we select the 2017 highlights.
Media & Marketing
Media & Entertainment
27 Apr 2017
Virgin Atlantic’s Branded Podcast
Virgin Atlantic’s Branded Podcast Virgin Atlantic’s Branded Podcast British airline Virgin Atlantic has released a podcast called The Venture. The show continues the brand narrative of doing things differently by exploring the success stories of pioneering brands.
Media & Marketing
Media & Entertainment
25 Apr 2017
Pop Culture Round-Up: March 2017
Pop Culture Round-Up: March 2017 Pop Culture Round-Up: March 2017 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Media & Entertainment
20 Apr 2017
Rebuilding Consumer Trust: Advertising Week Europe 2017
Rebuilding Consumer Trust: Advertising Week Europe 2017 Rebuilding Consumer Trust Discussions at Advertising Week Europe 2017 revolved around re-establishing consumer trust. Native advertising, live video and interactive media channels emerged as key strategies for media and advertising professionals looking for the antidote to fake news.
Media & Marketing
Advertising & Branding
04 Apr 2017
SXSW 2017: Storytelling in Context
SXSW 2017: Storytelling in Context SXSW 2017: Storytelling in Context At SXSW 2017, media and brand professionals discussed how they engage consumers with storytelling that is diverse, personalised and immersive without creating isolated content silos and algorithmic opinion bubbles.
Media & Marketing
SXSW 2017
23 Mar 2017
Pop Culture Round-Up: February 2017
Pop Culture Round-Up: February 2017 Pop Culture Round-Up: February 2017 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Media & Entertainment
14 Mar 2017
Third Spaces: Targeting the Transitory
Third Spaces: Targeting the Transitory Targeting Third Spaces Increasing innovation in mobile, geolocation and digital out-of-home technology is enabling brands to target previously invisible consumer moments. Transient spaces – physical, virtual, and emotional – now offer huge opportunities for personalised, in-the-moment marketing.
Media & Marketing
Advertising & Branding
06 Mar 2017
Kidscreen Summit 2017
Kidscreen Summit 2017 Kidscreen Summit 2017 The Kidscreen Summit (Miami, February 13 - 16) is an annual event exploring trends and innovation in children's entertainment. This year the common theme was compassion, reflecting the fact that today's youth are far more exposed than previous generations to global events through their usage of smartphones and social media.
Media & Marketing
Children & Youth
23 Feb 2017
MailChimp’s Obscure Omnichannel Campaign
MailChimp’s Obscure Omnichannel Campaign MailChimp's Obscure Omnichannel Ads Email marketing service MailChimp has launched an absurdist advertising strategy that pushes its messaging beyond omnichannel formats and into completely different product categories – all in the name of wordplay.
Media & Marketing
Advertising & Branding
17 Feb 2017
Super Bowl 2017: Three-Way Trans-Brand Promo 
Super Bowl 2017: Three-Way Trans-Brand Promo  Super Bowl 2017: 3-Way Retail Promo As noted by Stylus in Food Content is King, the popularity of short-form cooking videos has opened up creative opportunities for brand collaboration – most recently in a three-way retail-media initiative involving BuzzFeed, Amazon and Honda, homing in on the annual hype surrounding the Super Bowl. 
Retail
Digital Commerce
09 Feb 2017
Retail’s Brand-Broadcasters
Retail’s Brand-Broadcasters Retail’s Brand-Broadcasters With branded content now deemed twice as memorable as display ads and 14% of consumers being spurred to seek out more immediately after their first exposure brand-made material means big business. 

Attuned to a wider migration of brands into media businesses and the ongoing editorialisation of retail, we highlight the best examples of brands turning broadcaster to cement engagement in 2016/17. 
Retail
Advertising & Branding
06 Feb 2017
Key Directions from Sundance 2017
Key Directions from Sundance 2017 Key Directions from Sundance 2017 At Sundance Film Festival 2017, streaming services once more turned out their deep pockets to bolster their film offerings, while the New Frontier showcase exhibited new directions for virtual reality.
Media & Marketing
Media & Entertainment
03 Feb 2017
Pop Culture Round-Up: January 2017
Pop Culture Round-Up: January 2017 Pop Culture Round-Up: January 2017 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Arts & Pop Culture
02 Feb 2017
Activist Attitudes: Retail Brands Stage Own Summits
Activist Attitudes: Retail Brands Stage Own Summits Retail Brands Stage Own Summits Hopping onto the ‘New Year, New You’ bandwagon with a subtly activist stance (a perspective that chimes with our Currency of Dissent Macro Trend), two British retailers are remit-pushing with proprietary London summits.
Retail
Advertising & Branding
30 Jan 2017
Häagen-Dazs: Virtual Reality Brand Storytelling
Häagen-Dazs: Virtual Reality Brand Storytelling Häagen-Dazs: VR Brand Storytelling Since 2009, American ice cream brand Häagen-Dazs has used its platform to talk about waning honey bee populations. The brand's latest project to call attention to the issue will be The Extraordinary Honey Bee, a virtual reality experience.
Media & Marketing
Advertising & Branding
27 Jan 2017
Augmented Reality Promo from The New York Times
Augmented Reality Promo from The New York Times Augmented Reality from NYT The New York Times has partnered with IBM to create Outthink Hidden, an augmented reality experience that highlights the achievements of scientists with marginalised backgrounds.
Media & Marketing
Digital Culture
12 Jan 2017
BuzzFeed Launches Cookbooks
BuzzFeed Launches Cookbooks BuzzFeed Launches Cookbooks Popular Facebook-based food video creator Tasty, created by global digital media giant Buzzfeed, has introduced a fully customisable cookbook concept, following strong demand from users who desired a tangible product alongside their online experience.
Food, Beverage & Hospitality
Food & Beverage
20 Dec 2016
Voice Control Breathes Life into Children’s Story
Voice Control Breathes Life into Children’s Story Voice-Controlled Children's Story American digital agency AKQA has released The Snowfox, a digital storybook that interfaces with children's voices.
Media & Marketing
Insight & Innovation
13 Dec 2016
VIDEO: Pop Culture Year in Review: 10 Trends for 2017
VIDEO: Pop Culture Year in Review: 10 Trends for 2017 VIDEO: Pop Culture Year in Review Head of Media & Marketing Christian Ward and assistant editor Julia Errens look back on the year in pop culture and discuss key emerging trends set to explode in 2017. From the maturing of meme culture and the power of nowstalgia to new directions in gaming, we identify a host of branding and marketing opportunities for businesses in all industries. 
Media & Marketing
Arts & Pop Culture
06 Dec 2016
Pop Culture Round-Up: October 2016
Pop Culture Round-Up: October 2016 Pop Culture Round-Up: October 2016 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Arts & Pop Culture
17 Nov 2016
Hyper-Targeted Marketing: Incite Summit 2016
Hyper-Targeted Marketing: Incite Summit 2016 Hyper-Targeted Marketing The Incite Summit in New York brought together marketers from brands including PepsiCo, Toyota and American Express to explore a future of hyper-targeted engagement that new technology is enabling.
Media & Marketing
Advertising & Branding
10 Nov 2016
NBA: Broadcasting for the VR Mass Market
NBA: Broadcasting for the VR Mass Market NBA Brings VR to the Masses The US National Basketball League has partnered with California-based virtual reality (VR) production company NextVR to offer VR live streams of its games.
Media & Marketing
Media & Entertainment
03 Nov 2016
SXSW V2V: The Next Entrepreneurial Revolution
SXSW V2V: The Next Entrepreneurial Revolution V2V: The Entrepreneurial Revolution SXSW V2V (Vision to Venture) is the latest addition to US film, music and tech festival South by Southwest’s stable of events. It revealed a host of new start-ups and offered expert insights into what drives entrepreneurial innovation. 
Media & Marketing
Digital Culture
23 Aug 2013
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