This year’s Internet Retailing Conference, taking place in London on October 5, is set to tackle best practice and future strategies for successful e-commerce. A host of brands, experts and tech providers will discuss topics including consumer profiling innovations, future-scoping international retailing, and seducing next-gen shoppers.
The event will be split across four core areas: Analyse & Conquer, Adapt & Expand, Create & Innovate and Stand Up & Deliver. Here’s what’s on the horizon:
- Building Long-Term Loyalty: Kieron Smith, digital director of UK bookstore group Blackwell’s, will divulge the methods of analysis being used to understand its consumers, and subsequent innovations to support their long-term retention.
- Cross-Border Purchasing & International Insights: Georges Berzgal is vice-president and managing director of global e-commerce at British software company Pitney Bowes. He promises to reveal the latest trends in consumer behaviour, future projections for cross-border e-commerce (consumers from one country purchasing from a retailer in another), and what it takes for retailers to succeed internationally.
- Tech Reshaping Retail: Alastair Stirling, industry head of retail at Google, will guide delegates through the technologies set to redefine the shape of retail as we know it, and how Google is feeding into those innovations. He’ll also pinpoint those brands already making headway in this area.
- Elevating e-Delivery: Edward Osborne, head of direct-to-customer operations at British department store John Lewis, will discuss the future of consumer service when it comes to fulfilment – increasingly a deal-breaker in brand relationships.
Stylus' head of Retail, Katie Baron, will also be presenting our brand new Industry Trend Liquid Retail for the first time in public (use the code STYLUS on booking to receive a 15% discount).
See also Retail Week Live, 2017 and Shoptalk 2017.