We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
The Brief
Published: 13 Dec 2011

Branded Mooks

Extra

A great source for brands wanting to target Eastern audiences, the Takarajimasha Publishing House in Japan publishes a series of branded ‘mooks’. Part magazine, part book, mooks feature often exclusive branded content with additional special-edition products.

The Japanese publishing house has collaborated with more than 80 brands from local fashion labels like Tsumori Chisato to international examples such as Topshop in the UK, Finnish label Marimekko and haute couture brands such as Yves Saint Laurent.

Sold in a series, with each issue selling for around $18 (£11), the mooks feature information about a brand’s new collection, shop information, trends and some personal information about the designers themselves, along with ‘exclusive’ items such as bags and cases to further attract fans.

Although the mooks model is successful in Japan due to its famed culture for collecting, the concept would do well globally, where brands can target their audiences with a richer, tangible experience.

RELATED REPORTS
VIEW ALL Reports
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS