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Retail

Sensory Brand Spaces Pt. 1: Illusion, Disruption & Reaction

Tapping into sensory aspects of physical retail seduction that appeal as much to Gen Z as their predecessors, shrewd brands are elevating the store experience via amplified scent, sight, sound and tactility. From wild illusion to transformative stimulation, we track the inspiring interiors and materials maximising physical design. 

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Published:
15 Jan 2016
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