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Beauty

Luxurifying Personal Hygiene

The personal hygiene market has had a long-overdue makeover. Driven by the bankability of Instagram-friendly lifestyle products, brands are now targeting the modern consumer by borrowing ideas from the luxury beauty space, with a focus on exquisite packaging, added wellness benefits, no-nonsense marketing speak, and time-saving solutions.

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Published:
3 Apr 2018
BY: Elizabeth Bennett
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