The personal hygiene market has had a long-overdue makeover. Driven by the bankability of Instagram-friendly lifestyle products, brands are now targeting the modern consumer by borrowing ideas from the luxury beauty space, with a focus on exquisite packaging, added wellness benefits, no-nonsense marketing speak, and time-saving solutions.
Luxurifying Personal Hygiene
Not a member?
Welcome to Stylus – your window to tomorrow’s most exciting opportunities.
By identifying, analysing and decoding the most important trends from 20 industries, we’ll give
you the ideas and insights you need to future-proof your business.