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Retail

Digitally Immersive Malls

Tapping into the ongoing appetite for blurred physical/digital boundaries (see Retail Tech: Future-Shaping Tools & Trends, 2017/18 and Enhanced Retail Realities), a wave of new and incoming mall concepts are deploying immersive digital extravaganzas to up the entertainment wow factor and attract bigger audiences.

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Published:
8 Mar 2017
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