Fizzy-drink fans could soon be able to make Coca-Cola at home after it was revealed the American soft-drink giant has bought a 10% stake in US brand Green Mountain Coffee Roasters, which manufactures Keurig single-serve coffee machines.
The deal means that drinks from the brand's range (including Coca-Cola, Diet Coca-Cola and Fanta) will be turned into single-serve pods for use in Green Mountain's upcoming cold-beverage machine. Expected to launch in 2015, the machine will allow consumers to create carbonated and non-carbonated drinks at home.
"Keurig can do for cold beverages what has been done with hot coffee and tea at home," Green Mountain's chief executive Brian Kelley told UK paper the Financial Times. "We believe there is significant opportunity to premiumise and accelerate growth in the cold-beverage category."
Coca-Cola is known for being at the forefront of soft-drink innovation – last year, the company launched the world's first heated fizzy beverage, and also released a stevia-sweetened version of its flagship product.
It was revealed last year that US-based soup manufacturer Campbell's will launch a line of instant soups for use in Keurig coffee makers this year, in response to an increased consumer interest in snack food. See Super-Luxe Snacking and Fast-Moving Premium Consumption for further developments in the snack market.