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The Brief
Published: 16 Oct 2014

Thync: Mood-Modifying Wearable

Extra
Thync is a tech solution to improve focus

A new consumer tech product promises mood modification in minutes by using electricity and ultrasound to stimulate parts of the brain.

Thync, a secretive start-up from Los Gatos in California, has not fully unveiled its product, which is slated for release next year. However, it is rumoured to be a miniaturised neuro-stimulator, rather than a headset. The company claims its product will create a new category of wearables, and describes it as "lifestyle technology" – suggesting it will be a portable product for everyday use.

The device uses electronic or ultrasonic waves to stimulate neural pathways in the brain associated with energy, calm and focus to modify the user's "state of mind" in minutes. The user will be able to "tune" the frequency of the stimulating waves on their smartphones via a secure Bluetooth Low Energy (BLE) network, for a personalised experience.

Thync says the product's safety and effectiveness is backed by scientific tests on thousands of people and a number of peer-reviewed papers by Jamie Tyler, a neurobiology expert and co-founder of the company.

Consumer desire for products and services that boost focus, energy levels or relaxation is growing – Next-Gen Functional Food outlines the effect of this trend on the food and beverage industry.

For more on neuro-stimulation and the potential market for human-enhancement technologies, see Fast Future: Human Enhancement. The latest on wearables can be found in our reporting from this year's IFA consumer electronics show in Berlin.

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