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Consumer Lifestyle

Shadow Selves: Tapping Consumers’ Dark Sides

The trend towards playful escapism is reversing, as consumers embrace their 'shadow selves' – the unknown dark sides of their personalities. From uncensored rebel lectures and lucid dreaming tech, to shopping by unconscious emotion and Japanese bondage rituals, we show how brands can meet this desire for introspection.

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Published:
8 Jan 2018
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