Online men’s grooming platform and boutique Niven & Joshua introduces an online magazine on December 7 2011.
UK-based Niven & Joshua launched on November 28 2011. And the magazine follows closely behind, with the aim of supporting the sites’ cherry-picked collection of male grooming products and brands with editorial content. Offering ideas for products to address every aspect of male grooming, the site stocks more than 30 boutique brands, including Korres, Baxter of California, Geo F Trumper and Nickel.
In addition to the magazine, a noticeboard and community section will also be added to the site, allowing for forum-style discussions and conversation.
Lee Kynaston, online grooming editor for Men’s Health magazine, has scooped the role of lifestyle and grooming editor for the website, managing the Guide section as well as contributing to the magazine, which will publish new material daily.