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Beauty

Gender-Fluid Generation: Beauty Attitudes

The open attitudes of young millennial and Gen Z consumers towards gender fluidity are driving them to shrug off labels and ignore 'normal' standards prescribed by the media and beauty industries. Stylus explores the rising tide of gender-fluid beauty influencers, new rebellious grooming trends, and the brands catering to this free-spirited consumer group. 

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Published:
4 Jul 2016
BY: Lara Piras & Lisa Payne
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Sara Hill: Make-Up for Humans Sara Hill: Make-Up for Humans Forward-thinking Scottish make-up artist Sara Hill has launched a new campaign for her eponymous make-up line that celebrates inclusivity, individuality, and the joy of self-expression afforded by beauty products.
Beauty
Colour Cosmetics
09 Nov 2015
Genderless Dresser
Genderless Dresser Genderless Dresser This tribe is less focused on gender bending and more on gender-neutral as male and female become an irrelevance.
Fashion
Consumer Lifestyle
01 Nov 2015
Context: High Fashion Unisex Skincare
Context: High Fashion Unisex Skincare High Fashion Unisex Skincare New unisex skincare brand Context taps gender neutrality and simplifies the skincare routine for both men and women. Launched backstage at New York Fashion Week, the brand has aligned itself with high fashion values. 
Beauty
Skincare
22 Oct 2015
You Do You: Gender-Fluid Fashion
You Do You: Gender-Fluid Fashion You Do You: Gender-Fluid Fashion Questioning the identity spectrum in accordance with the increasingly fluid views of millennial and Gen Y consumers, new online fashion platform You Do You is a portal for ‘agender’ fashion, accessories and lifestyle.
Fashion
Consumer Lifestyle
09 Sep 2015
Riot S/S 17
Riot S/S 17 Riot S/S 17 Riot is a provocative and defiant trend that explores third-wave feminism and gender politics, evolving the tough, rebellious edge of our A/W 16-17 Design Direction Defence. 
Fashion
Overview
04 Sep 2015
Millennials: Does Sex Sell?
Millennials: Does Sex Sell? Millennials: Does Sex Sell? ‘Sex sells’ no longer rings true for the majority of millennials. Brands therefore have to adapt their marketing approach by finding innovative ways to re-engage with Gen Y consumers. We explore the opportunities and threats brands face.
Fashion
Advertising & Branding
16 Jul 2015
Male Grooming: Asian Style Tribes
Male Grooming: Asian Style Tribes Male Grooming: Asian Style Tribes Asia is fast becoming one of the world’s most important male grooming markets with male consumers embracing an increasing array of haircare, skincare and coloured cosmetics. We showcase the three most influential millennial style tribes appearing across the region, breaking down their key styling and product trends.
Beauty
Male Grooming
21 May 2015
Underwear: Rise In Unisex
Underwear: Rise In Unisex Underwear: Rise In Unisex Cult Swedish fashion brand Acne has launched a range of gender-neutral underwear, exemplifying the trend for unisex apparel, and channelling an androgynous aesthetic in intimates pioneered by Calvin Klein in the 90s. 
Fashion
Menswear
18 Nov 2014
Transgender Beauty Hits The Mainstream
Transgender Beauty Hits The Mainstream Redken's Transgender Beauty Gender norms and boundaries are being broken as Lea T, Brazilian model and muse of Givenchy’s creative director Riccardo Tisci, becomes the first transgender woman to front a global beauty brand.
Beauty
Haircare
14 Nov 2014
Fashion & Beauty: Liberating Gender
Fashion & Beauty: Liberating Gender Fashion & Beauty: Liberating Gender As the transgender community comes to the fore in the media and popular culture, attitudes towards gender identity are beginning to shift. We explore how pioneering brands are evolving to cater for this largely untapped market, as well as the rise of genderless and cross-gender fashion and beauty.
Fashion
Fashion Lifestyle
17 Oct 2014
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