We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Beauty

Gender-Fluid Generation: Beauty Attitudes

The open attitudes of young millennial and Gen Z consumers towards gender fluidity are driving them to shrug off labels and ignore 'normal' standards prescribed by the media and beauty industries. Stylus explores the rising tide of gender-fluid beauty influencers, new rebellious grooming trends, and the brands catering to this free-spirited consumer group. 

Share:
Published:
4 Jul 2016
BY: Lara Piras & Lisa Payne
DOWNLOAD PDF
RELATED REPORTS
Asian Beauty Now
Asian Beauty Now Asian Beauty Now As Western beauty brands look to East Asia for inspiration, we uncover the emerging product and engagement trends – as well as the changing consumer lifestyles and attitudes driving one of the most exciting markets on the planet. With takeaways for brands targeting growth in the territory, as well as those looking to adapt Asian beauty ideas for other regions, this trio of reports is your 360-degree guide.
Beauty
Insight & Innovation
19 Jun 2018
The Advanced Beauty Consumer
The Advanced Beauty Consumer The Advanced Beauty Consumer The modern, stressful, and hyper-connected lives being led by Asian consumers are fuelling new beauty product ideas and innovations. Stylus explores how wellbeing values, brand developments aimed at youth-seekers and ‘clean’ beauty will greatly impact global beauty trends.
Consumer Lifestyle
Consumer Attitudes
19 Jun 2018
New Markets, New Ideas
New Markets, New Ideas New Markets, New Ideas With Western beauty consumers hungry for the next big thing, the international spotlight intensifies attention on the weird and wonderful products that make Asian beauty so enticing and addictive. Stylus unpacks the latest trends and drivers offering Western brands adaptable innovations to mirror, along with insights into this lucrative consumer demographic.
Beauty
Insight & Innovation
19 Jun 2018
Men: Nailing the Salon Experience
Men: Nailing the Salon Experience Men-Only Nail Bar Hits UK A new pop-up salon in London is challenging taboos by opening a nail bar for guys. Could it redefine masculinity in the era of ‘male beauty’?
Beauty
Male Grooming
18 Jun 2018
2018's Contrasting Fragrance Trends
2018's Contrasting Fragrance Trends 2018's Contrasting Fragrance Trends The tastes of British consumers are diverging from the offerings on the current fragrance market, a May 2018 survey by OnBuy suggests. Although the e-commerce platform’s analysis was solely based on the UK, the findings are useful for global perfume brands.
Beauty
Fragrance
05 Jun 2018
VIEW ALL Reports
Men Embrace Genderless Beauty
Men Embrace Genderless Beauty Men Embrace Genderless Beauty Men are ready and willing to spend on genderless beauty products, a new survey by Future Thinking suggests. Although the data company’s analysis was focused on the UK, the findings are encouraging for global brands seeking to expand into this category.
Beauty
Male Grooming
24 May 2018
Cosmoprof 2018: Men's Care 2.0
Cosmoprof 2018: Men's Care 2.0 Cosmoprof 2018: Men's Care 2.0 Men's cosmetics was a key category at this year’s Cosmoprof 2018 beauty trade show (March 15-18), with a plethora of start-ups representing an emerging generation of male beauty brands.
Beauty
Male Grooming
28 Mar 2018
The Phluid Project: Gender-Neutral Shopping
The Phluid Project: Gender-Neutral Shopping Phluid: Gender-Neutral Shopping, NY The Phluid Project – America’s first gender-free lifestyle store – opened this month in New York’s NoHo neighbourhood. The shop sells clothes, make-up and lifestyle items that transcend traditional gender stereotypes. 
Retail
Store Concepts
14 Mar 2018
How to Talk About Sex & Sexuality
How to Talk About Sex & Sexuality How to Talk About Sex & Sexuality Learning how to talk about sex and sexuality is vital for brands today, said Sarah Forbes - author of Sex in the Museum - during a lecture in London on February 22. 
Consumer Lifestyle
Consumer Attitudes
08 Mar 2018
The Male Beauty Moment
The Male Beauty Moment The Male Beauty Moment In an industry predicted to be worth more than $60bn by 2020 (Euromonitor, 2017), beauty brands and experts are sounding the death knell for the word ‘grooming’. Stylus charts the rise of male beauty, and examines the forces shaping the sector in a new age of masculinity.
Beauty
Male Grooming
28 Feb 2018
Gender-Fluid Beauty’s Skincare Evolution
Gender-Fluid Beauty’s Skincare Evolution Gender Fluid Skincare The beauty industry’s take on the genderless movement is growing beyond fragrance and colour cosmetics. Acknowledging the open attitudes of young millennials and Gen Zers towards gender fluidity, skincare brands are evolving beyond the term ‘unisex’ and adopting branding strategies that don’t discriminate. Stylus spotlights the most recent examples.
Beauty
Skincare
06 Feb 2018
A Fashion A'woke'ning: Mainstreaming Inclusivity
A Fashion A'woke'ning: Mainstreaming Inclusivity A Fashion A'woke'ning It’s time for brands and retailers to broaden their scope of inclusivity and face up to the new mainstream. We reveal the lucrative opportunities that exist within a truly diverse commercial landscape, and highlight the importance of better engagement with this new, informed consumer.
Media & Marketing
Fashion
02 Feb 2018
Women Drive Menswear Market Boost
Women Drive Menswear Market Boost Women Drive Menswear Market Boost Female consumers are proving key to the fast-growing menswear market, as gender-neutral streetwear pieces and capsule wardrobe staples encourage buyers to forgo gendered product offerings. 
Fashion
Menswear
10 Jan 2018
MMUK Man: UK’s First Make-Up Store for Men
MMUK Man: UK’s First Make-Up Store for Men UK’s First Make-Up Store for Men Luxury colour cosmetics e-tailer MMUK Man is set to launch Britain’s first male-only make-up store in Brighton in early 2018 – boldly challenging gender norms and stereotypes in the male grooming and beauty markets. 
Beauty
Male Grooming
04 Jan 2018
Make-Up for the Trans Community
Make-Up for the Trans Community Make-Up for the Trans Community Over 45% of millennials are more likely to do repeat business with an LGBTQ-friendly company (Google, 2015). As gender fluidity continues to shape the beauty industry’s output in product and marketing messages, we spotlight two emerging brands catering to this group. 
Beauty
Colour Cosmetics
08 Dec 2017
The Rise of Activist Beauty
The Rise of Activist Beauty The Rise of Activist Beauty In a bid to target younger, increasingly disenfranchised consumers, daring beauty labels are taking an active political stance. Tackling issues such as Trump, women’s rights and discrimination, brands are becoming charitable with their revenue and touting bolder attitudes. 
Beauty
Colour Cosmetics
21 Nov 2017
Rebranding Beauty: Decoded Beauty NY 2017
Rebranding Beauty: Decoded Beauty NY 2017 Decoded Beauty NY 2017 The second annual Decoded Beauty Summit New York (held November 2) brought indie brands, global retailers, artists and technology start-ups together for a day of lively discussion. Key themes to emerge included diverse internal beauty culture, rapid digital conversations and beauty professionals becoming the new wave of influencers. 
Beauty
Insight & Innovation
10 Nov 2017
Col-Lab: Influencer-Developed Beauty
Col-Lab: Influencer-Developed Beauty Influencer-Developed Beauty Recently introduced to the US beauty market, Col-Lab is a new colour cosmetics venture based on community, collaboration and social media influence. Created by eight trending beauty bloggers, the brand leverages influencer-cool and make-up artistry. 
Beauty
Colour Cosmetics
08 Nov 2017
Empowering Beauty
Empowering Beauty Empowering Beauty In the age of realness, beauty brands are turning away from the pursuit of perfection and adopting new supportive and empathetic roles in the lives of their consumers. By promoting feminist values and fostering more inclusive strategies, beauty is becoming the poster industry for doing good.
Beauty
Insight & Innovation
18 Oct 2017
Diverse Talent, Superhero Staff
Diverse Talent, Superhero Staff Diverse Talent, Superhero Staff Brands that create and communicate a culture of diversity attract the best talent, and versatile workforces are a key predictor of companies outperforming their competitors. Cultivating an open and diverse workplace culture offers a crucial opportunity for growth. Find out how brands can take that opportunity and empower employees to reach their full potential.
Media & Marketing
Consumer Attitudes
06 Oct 2017
Condé Nast’s LGBTQ Community Incubator
Condé Nast’s LGBTQ Community Incubator Condé Nast's LGBTQ Platform Global media giant Conde Nast has just announced the launch of Them – a digital media and community hub for the LGBTQ community.
Media & Marketing
Media & Entertainment
05 Oct 2017
Sleek Campaign Tackles Make-Up Shaming
Sleek Campaign Tackles Make-Up Shaming Campaign Tackles Make-Up Shaming Sleek MakeUp has launched a global campaign called My Face. My Rules in a bid to tackle make-up shaming. Touching on themes of empowerment, individualism and uniqueness, it aims to positively acknowledge everyone’s right to define their own beauty. 
Beauty
Colour Cosmetics
20 Sep 2017
Rihanna’s Inclusive Beauty Brand Celebrates Diversity
Rihanna’s Inclusive Beauty Brand Celebrates Diversity Rihanna’s Inclusive Beauty Brand The much-lauded and long-anticipated cosmetics brand Fenty Beauty, launched by RnB megastar Rihanna, shrewdly targets teen and millennial consumers with values of inclusivity, creativity and ethical responsibility.  
Beauty
Colour Cosmetics
11 Sep 2017
The Rise of Teen Make-Up
The Rise of Teen Make-Up The Rise of Teen Make-Up Two high-profile make-up launches from Asos and C.Y.O exemplify the rising popularity of low-cost, high-quality cosmetics aimed at the lucrative teen/millennial markets (90% of girls and 69% of boys aged nine to 17 are beauty product users in the US – Mintel, 2016). 
Beauty
Colour Cosmetics
07 Sep 2017
Fashion Ad Campaigns A/W 17/18: Diversity Gains
Fashion Ad Campaigns A/W 17/18: Diversity Gains Fashion Ads A/W 17: Diversity Gains The A/W 17/18 campaign season saw designers increasingly responding to calls for diversity, with The Fashion Spot’s biannual diversity report noting a more inclusive outlook towards race and gender identity.  
Fashion
Designers & Brands
06 Sep 2017
P&G: Promoting Social Awareness
P&G: Promoting Social Awareness P&G: Promoting Social Awareness FMCG giant Procter & Gamble (P&G) has released an ad chronicling Black mothers having to talk to their children about racial bias.
Media & Marketing
Advertising & Branding
28 Jul 2017
Inclusive Beauty: 5 Key Lessons
Inclusive Beauty: 5 Key Lessons Inclusive Beauty: 5 Key Lessons At the Inclusive Beauty: Embracing Diversity in the Beauty Industry event hosted by non-profit organisation CEW UK on July 13, a panel of experts and influencers discussed what the beauty industry still needs to do to embrace diversity. Following that debate, we summarise five ways brands can take meaningful action.
Beauty
Colour Cosmetics
26 Jul 2017
Fast Consumption 2017/18
Fast Consumption 2017/18 Fast Consumption 2017/18 Fast Consumption examines a modern approach to living and spending that is rooted in agility and convenience. Derived from the FMCG market, we examine how these principles now reach almost every industry and category, from the consumer habits that drive on-demand service to the product and retail strategies that are maximising brand reach. 
Stylus
Innovation Platform
06 Jul 2017
Pop Culture Round-Up: May 2017
Pop Culture Round-Up: May 2017 Pop Culture Round-Up: May 2017 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Media & Entertainment
29 Jun 2017
Diversity Outlook 2017/18
Diversity Outlook 2017/18 Diversity Outlook 2017/18 Diversity Outlook captures the nuances of diversity's shifting definitions, showing brands how to embrace an ethos of inclusivity. We unpick evolving consumer views on gender, age, sexuality, race, body positivity, culture and physical and mental disability, identifying the products, services and engagement strategies that resonate most.
Stylus
Innovation Platform
26 Jun 2017
Diversity Outlook Scenario
Diversity Outlook Scenario Diversity Outlook Scenario How will today's innovations evolve to shape future lifestyles? In our Diversity Outlook update, we draw on our previous reporting to uncover the shifts in behaviours, attitudes and values that will create new opportunities for brands by 2030.
Consumer Lifestyle
Insight & Innovation
26 Jun 2017
Dove Launches In-House Video Production
Dove Launches In-House Video Production Dove's In-House Video Production Unilever skincare brand Dove is stepping up its commitment to body-positive narratives with Real Beauty Productions – a partnership with American TV producer and screenwriter Shonda Rhimes.
Media & Marketing
Advertising & Branding
14 Jun 2017
Pride Month’s Capsule Sneaker Collections
Pride Month’s Capsule Sneaker Collections Pride Month’s Sneaker Collections Major sneaker brands have shown their support for the LGBTQ community with Pride Month product activations.
Fashion
Footwear
05 Jun 2017
#Gen Me: Beautycon NYC 2017
#Gen Me: Beautycon NYC 2017 #Gen Me: Beautycon NYC 2017 Billed as Coachella-meets-Sephora, the sold-out Beautycon NYC trade show attracted 9,000+ beauty fans to Brooklyn (May 20). Offering free samples, discounted products and social-media influencer attendance, the show is extremely valuable for youth-focused brands looking to build engagement and buzz. We highlight the product trends, influencers and sociopolitical thinking driving this young consumer spend.
Beauty
Colour Cosmetics
26 May 2017
Celebrating Skin: The Makeup Show NYC 2017
Celebrating Skin: The Makeup Show NYC 2017 Celebrating Skin: The Makeup Show Beauty trends at this year's Makeup Show NYC (May 8-9) were driven by the desire for realness, ‘nude’ products that complement all skin tones, and the buoyant lip market.
Beauty
Colour Cosmetics
19 May 2017
Gen Z Insights: Innovfest Unbound 2017
Gen Z Insights: Innovfest Unbound 2017 Gen Z Insights: Innovfest Unbound Innovfest Unbound – Southeast Asia's largest innovation festival, held in Singapore last week – brought together global innovators, start-ups and brands for discussions around innovation, technology and marketing.
Consumer Lifestyle
Consumer Attitudes
12 May 2017
US Women & Representation: Divergent Views
US Women & Representation: Divergent Views US Women & Representation A study by US-based media and entertainment company A&E Networks has found that 44% of American women don't see themselves adequately depicted in TV shows, movies and advertising.
Consumer Lifestyle
Consumer Attitudes
04 May 2017
Diversity Outlook: The Consumer of 2030 Infographics
Diversity Outlook: The Consumer of 2030 Infographics Diversity Outlook Infographics How will today's innovations evolve to shape future lifestyles? In our Diversity Outlook infographics, we draw on our previous reporting to uncover the shifts in behaviours, attitudes and values that will create new opportunities for brands by 2030. Read the full report here.
Consumer Lifestyle
Insight & Innovation
01 May 2017
Marketing to Divided America
Marketing to Divided America Marketing to Divided America America's partisan and cultural divides are deeper than ever. As politics pervades pop culture and once-neutral topics become charged, how can brands successfully play across red and blue sensibilities while keeping culturally relevant?
Media & Marketing
Advertising & Branding
25 Apr 2017
Pop Culture Round-Up: March 2017
Pop Culture Round-Up: March 2017 Pop Culture Round-Up: March 2017 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Media & Entertainment
20 Apr 2017
Marketing to LGBTQ Consumers
Marketing to LGBTQ Consumers Marketing to LGBTQ Consumers The LGBTQ community is estimated to consist of 450 million people globally, with 80 million in China alone. More people are identifying as LGBTQ and are demanding new ways to engage with brands. We explore the attitudes and drivers of this diverse segment of the global population, and identify key strategies marketers can use to approach them.
Media & Marketing
Advertising & Branding
11 Apr 2017
Instagangs: Femboys
Instagangs: Femboys Instagangs: Femboys The catalytic rise of Instagram’s #beautyboys and the entrance of Asia’s androgynous poster kids into Western consciousness is directing a spotlight onto new male grooming attitudes. Stylus highlights the new influencers experimenting with typically female aesthetics, and how brands can capitalise on their growing clout. 
Beauty
Male Grooming
27 Mar 2017
SXSW 2017: Reimagining Advertising
SXSW 2017: Reimagining Advertising SXSW 2017: Reimagining Advertising At this year's South by Southwest, we learned how entrepreneurs, marketers and media owners are rethinking advertising for a new age of artificial intelligence, mobile-first consumption, and atomised audiences.
Media & Marketing
SXSW 2017
23 Mar 2017
Formen: Professional Male Cosmetics
Formen: Professional Male Cosmetics Formen: Professional Male Cosmetics Hailing from Toronto in Canada, Formen calls itself “the globe’s first professional male cosmetic house”, offering targeted make-up and skincare products for specific grooming concerns.
Beauty
Male Grooming
22 Mar 2017
Next-Gen Beauty Marketing
Next-Gen Beauty Marketing Next-Gen Beauty Marketing The demands of the beauty industry’s young consumers are evolving at the speed of social media. We look at core issues and communities shaking up the present and future of the beauty market and identify the new vistas of marketing they open up in the process.
Media & Marketing
Advertising & Branding
23 Feb 2017
The 2017 Consumer Zodiac
The 2017 Consumer Zodiac The 2017 Consumer Zodiac Stylus' infographic reveals the consumer insights that matter in 2017, filtered by age, values and lifestyle.
Stylus
Stylus
20 Feb 2017
New Attitudes to Love and Sex
New Attitudes to Love and Sex New Attitudes to Love and Sex Gen Z and millennial attitudes to love, sex and dating are in constant flux. We explore the drivers behind the evolution of romance among the Tinder generation, and identify key strategies marketers can use to engage with this demographic in relevant ways.
Media & Marketing
Consumer Attitudes
14 Feb 2017
Instagangs: Niche Hair Salons
Instagangs: Niche Hair Salons Instagangs: Niche Hair Salons Traditional hair salons can be an intimidating prospect for many, especially for the gender-nonconforming consumer or those with religious beliefs. Stylus highlights a new breed of niche services that celebrate customer individuality, foster a sense of community and champion ethical hairdressing.
Beauty
Haircare
13 Feb 2017
Fashioning a New Masculinity
Fashioning a New Masculinity Fashioning a New Masculinity It’s time to redefine and reassess what it means to be a modern man. From the kidswear market all the way through to the baby boomer opportunity, we dissect the driving forces changing the face of cross-generational masculinity in fashion.
Fashion
Fashion Lifestyle
08 Feb 2017
Soft Vs. Hard Masculinity
Soft Vs. Hard Masculinity Soft Vs. Hard Masculinity Recent times have seen gender-fluid ideals enter mainstream consciousness, with 80% of Gen Z strongly believing that gender does not define a person as much as it used to. As we saw in our Youth Tribes 2016 report, fashion subcultures such as Sad Boys have emerged, celebrating the softer side of masculinity. As a counterpoint to this, a tougher, almost criminal-like look is surfacing in the world of men’s fashion. 
Fashion
Fashion Lifestyle
08 Feb 2017
Beauty Product Projections 2017
Beauty Product Projections 2017 Beauty Product Projections 2017 Building on the key trends and developments in hair, fragrance, and cosmetics from 2016, we highlight the most innovative new launches and bankable product directions that will shape the beauty market in 2017. 
Beauty
Insight & Innovation
09 Jan 2017
Product Projections 2017: Cosmetics
Product Projections 2017: Cosmetics Product Projections 2017: Cosmetics Transformative textures and applications, consumer collaborations, and inclusive brand messages will be key for beauty in 2017. Stylus explores the key trends, themes and product launches that will drive market developments. 
Beauty
Skincare
09 Jan 2017
Queen Girls: Stereotype-Busting Stories
Queen Girls: Stereotype-Busting Stories Stereotype-Busting Fairy Tales US publishing collective Queen Girls are creating storybooks for girls that encourage them to break free from stereotypes and follow their dreams.
Consumer Lifestyle
Consumer Attitudes
29 Dec 2016
Most-Googled Beauty Queries of 2016
Most-Googled Beauty Queries of 2016 Most-Googled Beauty Queries of 2016 Google has published its annual top 10 beauty queries of the year, with hair styling techniques and eye make-up tricks featuring prominently in 2016. 
Beauty
Haircare
22 Dec 2016
Fragrance Success Stories 2016
Fragrance Success Stories 2016 Fragrance Success Stories 2016 The British Society of Perfumers – in collaboration with independent fragrance expert Virginie Daniau, aka Parfum Parfait – recently presented its annual overview of the fine-fragrance landscape. In an oversaturated market, just a handful of new fragrances make a lasting impression, with even fewer becoming bestsellers. Stylus selects the key themes that unite the most successful launches of the year.
Beauty
Fragrance
13 Dec 2016
Mature Beauty: Entering a New Age
Mature Beauty: Entering a New Age Mature Beauty: Entering a New Age A year on from the age-positivity high of 2015, the mature beauty market is settling into a steadier tempo that puts emphasis on age equality, freedom and realism. 
Beauty
Insight & Innovation
12 Dec 2016
Latina Beauty: Selling Cultural Diversity
Latina Beauty: Selling Cultural Diversity Latina Beauty: Selling Diversity Latinas spend the most across all beauty categories in the US, yet are significantly underrepresented by brands. As the industry wakes up to this hyper-consumer, Stylus looks at how beauty marketing stereotypes are crumbling to reveal the cultural diversity of Latinas, and the rise of Latina beauty brands.
Beauty
Insight & Innovation
05 Dec 2016
Rewriting the Rules of Luxury Fragrance
Rewriting the Rules of Luxury Fragrance Luxury Fragrance: New Rules With the niche fragrance category dominating growth and commanding consumer spend, the luxury and celebrity perfume markets face challenges unless they adapt, keeping niche values at their core. Employing heritage exclusivity and encouraging connoisseurship are key takeaways.
Beauty
Fragrance
14 Nov 2016
Consumers in Chaos
Consumers in Chaos Consumers in Chaos The status quo is in a spin. Audiences are not just fragmenting: they're flip-flopping between identities, multiplying their selves and revolving through changing core beliefs. Here we explore how and why consumers are becoming more erratic, and what brands should do about it.
Consumer Lifestyle
Insight & Innovation
14 Oct 2016
CoverGirl Signs 17-year-old Cover Boy
CoverGirl Signs 17-year-old Cover Boy CoverGirl Signs Teen Cover Boy US cosmetics brand CoverGirl has announced a new ambassador and its “very first cover boy” – James Charles, a 17-year-old make-up artist and senior year school student from Bethlehem, New York.
Beauty
Advertising & Branding
13 Oct 2016
S/S 17 Womenswear: Hair
S/S 17 Womenswear: Hair S/S 17 Womenswear: Hair In a season of contrasts, hair styling ranged from the deliberately dishevelled to super-sleek and high maintenance, offering a wealth of inspiration across all age groups. A blunt-cut fringe was 'de rigueur', while braids took centre stage – showcasing intricate techniques or brushed out to create texture – and wet-look finishes reigned supreme.
Beauty
Catwalks
11 Oct 2016
'No Normal' at NYFW S/S 17
'No Normal' at NYFW S/S 17 'No Normal' at NYFW S/S 17 As diversity and inclusivity increasingly become part of the conversation around Fashion Weeks, designers that don’t embrace evolving notions of beauty risk falling out of sync with the “no normal” generation. 
Beauty
Colour Cosmetics
28 Sep 2016
Perfume Heritage & Modernity: Pitti Fragranze 2016
Perfume Heritage & Modernity: Pitti Fragranze 2016 Pitti Fragranze 2016 This year’s Pitti Fragranze presented a selection of the world’s best artistic perfumery proposals, showcasing the latest fragrance ingredients and packaging trends. ‘Gender-swapping’ scents, storytelling and craftsmanship are key takeaways.
Beauty
Fragrance
21 Sep 2016
Gender-Neutral Baby Names on the Rise
Gender-Neutral Baby Names on the Rise Gender-Neutral Names on the Rise An August 2016 study from global baby-naming website Nameberry has found a significant rise in the popularity of gender-neutral baby names. Monikers appropriate for both girls and boys were well received in 2015, and are expected to continue to grow in popularity throughout 2016.
Consumer Lifestyle
Consumer Attitudes
26 Aug 2016
Youth Style Tribes: Sad Girl/Boy
Youth Style Tribes: Sad Girl/Boy Youth Style Tribes: Sad Girl/Boy Despite their bright clothes and playful neo-nostalgic personas, the members of this tribe like to wear their hearts on their sleeves, broadcasting their attitudes through emotional slogan-adorned apparel.
Fashion
Fashion Lifestyle
12 Aug 2016
Youth Style Tribes: Anti-Fashion
Youth Style Tribes: Anti-Fashion Youth Style Tribes: Anti-Fashion In the midst of a major fashion slowdown, this tribe is all about elevated basics, ‘key item’ culture, carefully curated looks and stripped back, minimalist wardrobes.
Fashion
Fashion Lifestyle
12 Aug 2016
Youth Style Tribes 2016
Youth Style Tribes 2016 Youth Style Tribes 2016 We look at the five key youth fashion tribes that retailers and brands should aim to appeal to on a peer-to-peer level in the latest in our fashion lifestyle series. Slogan tees, gothic fonts, sustainability and a whole lot of sports make up the key ingredients. Find out who they are, how they think, what their favourite bands are and what they’re wearing.
Fashion
Fashion Lifestyle
12 Aug 2016
Exploring Black Masculinity and Dandyism: London Exhibitions
Exploring Black Masculinity and Dandyism: London Exhibitions Exploring Black Masculinity A number of current London exhibitions are exploring black masculinity and the role of the dandy within male identity. 
Fashion
Menswear
11 Aug 2016
The Gender Agenda
The Gender Agenda The Gender Agenda Gen Z attitudes towards gender and sexuality are considerably more fluid and evolved than those of previous generations – and it’s unlikely they’ll leave those ideas behind as they grow up. Instead, as they enter the workplace, they will influence their older counterparts for the better. We explore the brands and influencers getting behind this change, and look at a future where gender universality is a reality.
Fashion
Fashion Lifestyle
18 Jul 2016
Brand Watch: Mother’s Gender-Neutral Agenda
Brand Watch: Mother’s Gender-Neutral Agenda Mother’s Gender-Neutral Agenda Mother launches gender-neutral capsule collection to promote LGBTQI visibility.
Fashion
Designers & Brands
15 Jul 2016
Cannes Lions 2016: Maverick Audiences
Cannes Lions 2016: Maverick Audiences Cannes 2016: Maverick Audiences Maverick audiences – who are breaking free from stereotypes, slashing content and remodelling their roles in society and the home – captured the attention of the Cannes Lions crowd this year. It's a time for marketers to regroup segments and open up strategies to brand fans.
Consumer Lifestyle
Cannes Lions 2016
08 Jul 2016
No Normal: Post-Diversity Marketing
No Normal: Post-Diversity Marketing No Normal: Post-Diversity Marketing Gen Z and millennial consumers feel it unnecessary to downplay their differences in order to get ahead. Curating their personal brands by synthesising influences from all age groups, genders and cultures, these ‘omniculturalists’ are rendering homogenised marketing increasingly redundant. We look at how brands can redefine their storytelling to embrace the new normal of ‘no normal’.
Media & Marketing
Advertising & Branding
23 Jun 2016
AIX Scent Fair, 2016
AIX Scent Fair, 2016 AIX Scent Fair, 2016 Art and fragrance lovers descended upon LA’s Hammer Museum for the first ever Artisan Independent Experimental (AIX) Scent Fair. Alongside a keynote panel, perfume workshops and the Art and Olfaction Awards, the fair showcased over 40 niche fragrance makers from the US and beyond to the public. 
Beauty
Fragrance
23 May 2016
Gen Z & Gender: Beyond Binaries
Gen Z & Gender: Beyond Binaries Gen Z & Gender: Beyond Binaries US Gen Z consumers (aged 13 to 20) are far more open-minded and permissive than millennials (aged 28 to 34) with respect to issues of gender and sexuality – according to a 2016 study presented by global advertising agency JWT during South by Southwest 2016 in Austin, Texas, on Friday.
Consumer Lifestyle
Demographics
15 Mar 2016
Zara Launches Gender-Neutral E-Tail Category
Zara Launches Gender-Neutral E-Tail Category Zara’s Gender-Fluid E-Tail Section Fast-fashion giant Zara has launched a genderless section on its e-commerce site in response to major attitudinal shifts regarding gender diversity, heavily influenced by Generation Z (aged six to 21). 
Retail
Digital Commerce
14 Mar 2016
Milk Makeup: Influencer Cool
Milk Makeup: Influencer Cool Milk Makeup: Influencer Cool Creative New York media brand Milk Studios has launched a new skincare and colour cosmetics line targeting young, cool, low-maintenance beauty consumers.   
Beauty
Colour Cosmetics
09 Feb 2016
Sara Hill: Make-Up for Humans
Sara Hill: Make-Up for Humans Sara Hill: Make-Up for Humans Forward-thinking Scottish make-up artist Sara Hill has launched a new campaign for her eponymous make-up line that celebrates inclusivity, individuality, and the joy of self-expression afforded by beauty products.
Beauty
Colour Cosmetics
09 Nov 2015
Genderless Dresser
Genderless Dresser Genderless Dresser This tribe is less focused on gender bending and more on gender-neutral as male and female become an irrelevance.
Fashion
Consumer Lifestyle
01 Nov 2015
Context: High Fashion Unisex Skincare
Context: High Fashion Unisex Skincare High Fashion Unisex Skincare New unisex skincare brand Context taps gender neutrality and simplifies the skincare routine for both men and women. Launched backstage at New York Fashion Week, the brand has aligned itself with high fashion values. 
Beauty
Skincare
22 Oct 2015
You Do You: Gender-Fluid Fashion
You Do You: Gender-Fluid Fashion You Do You: Gender-Fluid Fashion Questioning the identity spectrum in accordance with the increasingly fluid views of millennial and Gen Y consumers, new online fashion platform You Do You is a portal for ‘agender’ fashion, accessories and lifestyle.
Fashion
Consumer Lifestyle
09 Sep 2015
Riot S/S 17
Riot S/S 17 Riot S/S 17 Riot is a provocative and defiant trend that explores third-wave feminism and gender politics, evolving the tough, rebellious edge of our A/W 16-17 Design Direction Defence. 
Fashion
Overview
04 Sep 2015
Millennials: Does Sex Sell?
Millennials: Does Sex Sell? Millennials: Does Sex Sell? ‘Sex sells’ no longer rings true for the majority of millennials. Brands therefore have to adapt their marketing approach by finding innovative ways to re-engage with Gen Y consumers. We explore the opportunities and threats brands face.
Fashion
Advertising & Branding
16 Jul 2015
Male Grooming: Asian Style Tribes
Male Grooming: Asian Style Tribes Male Grooming: Asian Style Tribes Asia is fast becoming one of the world’s most important male grooming markets with male consumers embracing an increasing array of haircare, skincare and coloured cosmetics. We showcase the three most influential millennial style tribes appearing across the region, breaking down their key styling and product trends.
Beauty
Male Grooming
21 May 2015
Underwear: Rise In Unisex
Underwear: Rise In Unisex Underwear: Rise In Unisex Cult Swedish fashion brand Acne has launched a range of gender-neutral underwear, exemplifying the trend for unisex apparel, and channelling an androgynous aesthetic in intimates pioneered by Calvin Klein in the 90s. 
Fashion
Menswear
18 Nov 2014
Transgender Beauty Hits The Mainstream
Transgender Beauty Hits The Mainstream Redken's Transgender Beauty Gender norms and boundaries are being broken as Lea T, Brazilian model and muse of Givenchy’s creative director Riccardo Tisci, becomes the first transgender woman to front a global beauty brand.
Beauty
Haircare
14 Nov 2014
Fashion & Beauty: Liberating Gender
Fashion & Beauty: Liberating Gender Fashion & Beauty: Liberating Gender As the transgender community comes to the fore in the media and popular culture, attitudes towards gender identity are beginning to shift. We explore how pioneering brands are evolving to cater for this largely untapped market, as well as the rise of genderless and cross-gender fashion and beauty.
Fashion
Fashion Lifestyle
17 Oct 2014
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS