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Stylus is unique in its focus on six core platforms of research: Luxury Perspectives, Digital Worlds, Sustainable Futures, Fast Consumption, Wraparound Wellness and Diversity Outlook. Together, they provide a cross-industry viewpoint that is vital to today's most innovative businesses, offering our alternative perspective on these established subjects.


Inclusivity • Representation • Empathy • Non-Binary • Polycultural
Consumers are remixing their sense of self to reflect and integrate increasingly varied backgrounds and belief systems.
Kate Johnson, Consumer Lifestyle Editor, Stylus
Diversity in storytelling can devolve into harmful stereotypes and sidelined minority characters. Entertainment brands have to rise above token diversity with truly diverse representations.
Julia Errens, Media & Marketing Associate Editor, Stylus
Diversity isn't a trend – a cool thing to do now. It's something you act on.
Adrien Koskas, General Manager, L’Oreal Paris UK
Diversity Outlook
Innovation Platform
Diversity in the workplace moved up the agenda as companies realised the importance of unbiased hiring in driving creativity and innovation. Narratives of the experiences of minority groups – for example, gender-queer people or those with physical disabilities – were rare to the point of invisibility across mainstream media. Ethnic diversity was mostly tokenistic.
As consumers grow more comfortable with sharing their identities, brands challenge narratives around assimilating into a uniform culture and focus on celebrating differences. Marketers understand that specificity spotlights their messaging in a sea of generic mass communications. Numbers of diverse characters in the media increase, but the stories told about them are still often stereotypical, brief or even harmful.
Businesses will project diversity and inclusivity as standard to appeal to multifaceted consumers. Discarding cultural appropriation, brands will instead work closely with minority influencers to approach communities respectfully. True representation in the media of varied minority experiences will shift social perspectives on diversity.