Supermarket giant Tesco has become the first major UK retailer to launch a shopping app solely for use with Google Glass.
The Tesco Grocery app will allow users to browse products and view nutritional information before adding items to their virtual shopping basket using verbal commands, or by visually scanning the barcode using the Glass's in-built camera.
The app has been developed by Tesco Labs, whose role within the brand is to experiment with new technology that has the potential to change the way customers shop.
Supermarkets are inventing intuitive technology including apps and online services in a bid to anticipate consumer needs and streamline the buying process. Retail giant Amazon launched a wand-style scanner called the Amazon Dash that allows users to swipe the barcodes of products in their homes or use voice commands to add items to their shopping cart. For more on technology in the grocery store arena, see Digitisation of the Supermarket.
Although many retailers and brands are developing software to use in conjunction with Google Glass, the commercial success of the device is still unclear. While Glass went on sale in the UK last year, it is still officially a prototype, and several companies including Twitter have reportedly stopped working on apps for the product. For more on the technology's commercial potential, see Beyond Wearables.