Swedish high-street fashion retailer & Other Stories’ Valentine’s campaign features same-sex couple Eden Clark and Lizzie Tovell. It offers a modern take on the seasonal holiday, in line with its branding and ethos.
Collaborating with the British model couple for the minimalist campaign, the intimate self-portraits showcase the new season’s portfolio of casual tailoring pieces, rendered predominantly in black, white and nude.
The move to feature a same-sex couple confirms its contemporary relevance and continues its campaign style of featuring strong, successful women in fashion and the arts. Previous collaborators include Swedish indie pop singer Lykke Li and Russian designer Vika Gazinskaya.
For more on how shifts in traditional gender-related marketing are affecting the fashion industry, see Same-Sex Tiffany Ad Fuels Wider Rebrand, Transgender Beauty Hits the Mainstream, Liberating Gender and Barney’s Transgender Ad Stars.