Danish beer giant Carlsberg has announced plans to create the world's first fully biodegradable beer bottle.
The brewery will collaborate with Danish packaging company EcoXpac, Innovation Fund Denmark and the Technical University of Denmark over three years to create the packaging, which has been dubbed 'The Green Fiber' bottle.
Everything, including the bottle cap, will be predominantly created from wood fibre and will be entirely bio-based and biodegradable to minimise waste. The company plans to bring the product to market in the next three years.
Environmentally conscious brands are increasingly rethinking packaging concepts to incorporate sustainably sourced ingredients that create zero waste. Many are also moving away from plastic towards more eco-friendly materials that can perform the same function with minimal environmental impact. For further insight into environmentally friendly packaging concepts, see Packaging Futures: Sustainability, Shape-Shifting Packaging, Living Packaging Replenishes Produce and Luxury Potato Packaging.
For wider trends within the beer industry, take a look at Cult of Craft: Beer & Millennials.