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The Brief
Published: 20 Apr 2012

Kenzo at Barneys New York

Extra

Bringing the renewed interest in 90s Redux graphics to fashion retail, Paris-based fashion house Kenzo is using 90s-inspired visuals in a video to promote the arrival of its Spring/Summer 2012 collection at US department store chain Barneys New York.

The whimsical video spotlights Kenzo’s bold, print-on-print colour combinations, and feeds into the current renaissance of 90s graphics by incorporating 8-bit icons and loud, neon colours. The use of condensed internet language marks the generational shift from analogue to digital.

Popular memes are overlaid on modern footage of various personalities in a chain of mobile phone text conversations announcing the collection’s drop. With Kenzo currently headed up by designers Humberto Leon and Carol Lim – the founders of cult New York-based fashion retailer Opening Ceremony – the video includes Opening Ceremony’s creative director Jen Brill and vice-president Olivia Kim.

For more on the cult of the 1990s, check out Stylus’s Graphics: 90s Redux report.

Kenzo

Barneys

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