US publishing collective Queen Girls is creating storybooks for girls that encourage them to break free from stereotypes and follow their dreams.
The stories feature real-life heroines who have overcome challenges and defied conventional views to achieve their goals. Due to ship in March 2017 and available in English and Spanish, the collection's first sory – Bessie, Queen of the Sky – is about Bessie Coleman, the first African-American woman in the world to receive a pilot's license.
Savi, Queen of Education will publish soon afterwards and is a tale inspired by the story of Savitribai Phule, a female poet, educationalist and social reformer. One of the earliest crusaders of educational rights for girls in India, Savi became the first female teacher at the first school for women, which was founded by herself and her family.
"Female characters are often stereotyped or one-dimensional: the mother figure, the homemaker, the exotic beauty, the love seeker," say the founders of Queen Girls. "We believe that we should be telling different stories to our children. Let's encourage girls to find their happiness, passions, drive and self-confidence from within."
In particular, the books will appeal to younger multicultural Gen Z (aged seven to 21) consumers, who have diversity and inclusivity woven into their collective psyche. For more on the products and services shattering stereotypes and creating alternatives for outdated narratives, see Culture Guardians and Gen Z: Smart Kids Take Control.