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Fashion Forecast
Spring/Summer 2020
Fashion Forecast S/S 20
Fashion Forecast S/S 20 Fashion Forecast S/S 20 Our S/S 20 Fashion Forecast features three themes, with each providing inspiration for future product development, styling and marketing. 
Fashion
Fashion Forecast
08 Aug 2018
Fashion Forecast S/S 20: Recharge
Fashion Forecast S/S 20: Recharge Fashion Forecast S/S 20: Recharge Our senses are recharged with a fresh take on active-inspired apparel, all seen through a new-age filter. A laid-back LA spirit celebrates fashion that supports our wellbeing, while technical innovations inspire products that are increasingly designed for purpose. This emerges in a clean-lined, minimal aesthetic with a softness that champions comfort, reflecting the continuing desire to dress for more active lives. 
Fashion
Fashion Forecast
07 Aug 2018
Fashion Forecast S/S 20: Repurpose
Fashion Forecast S/S 20: Repurpose Fashion Forecast S/S 20: Repurpose A new mood for responsibility and resourcefulness is gaining momentum as we take stock of our consumption and look to make more of what we have. The global issue of waste increasingly comes into focus: how to make at least some good of the mess we’ve made.
Fashion
Fashion Forecast
07 Aug 2018
Fashion Forecast S/S 20: Revive
Fashion Forecast S/S 20: Revive Fashion Forecast S/S 20: Revive As we increasingly look to counterbalance our digital lives with more analogue pursuits, the abundance and beauty of art history is framed in a museum-like tableau for future posterity. However, as part of this celebration we’re able to view the past through a different lens, making it relevant to modern life.
Fashion
Fashion Forecast
07 Aug 2018
Autumn/Winter 2019/20
Outdoor Lifestyle 2019: Fashion Inspiration
Outdoor Lifestyle 2019: Fashion Inspiration Outdoor 2019: Fashion Inspiration As destination wear continues to enjoy healthy sales growth, the overall market for outdoor lifestyle apparel is set to hit $21.6bn this year – a 23% lift from 2015 (EOG, 2016). Inspired by our Fashion Forecast Weathered Land, we look at how preoccupations with the weather, climate change and adventure pursuits filter into a pragmatic and nature-inspired aesthetic for Outdoor Lifestyle 2019. 
Fashion
Fashion Forecast
08 Jun 2018
Christmas 2019: Fashion Inspiration
Christmas 2019: Fashion Inspiration Christmas 2019: Fashion Inspiration Inspired by our Fashion Forecast Dark Nature, Christmas gifting for 2019 takes a biospheric, yet seductive turn. Elemental materials and organic forms are elevated with glamorous Art Deco overtones in a sultry palette of inky darks and molten golds – ideal for a unisex approach to this key retail calendar opportunity. See our Christmas 2019 Design Direction Magnify for more of this polished, natural take on festive product.
Fashion
Fashion Forecast
25 May 2018
Halloween 2019: Fashion Inspiration
Halloween 2019: Fashion Inspiration Halloween 2019: Fashion Inspiration A dystopian take on all things Americana anchors a dark but playful direction for Halloween 2019. From evil Mickey Mouse and classic horror movies, to western and collegiate influences interpreted through a distorted lens, there is plenty of inspiration for apparel, accessory and print directions. With US Halloween spending reaching an all-time high of $9.1bn last year (NRF, 2017), this spooky calendar event represents a huge opportunity to drive sales through commercial product.
Fashion
Fashion Forecast
23 May 2018
Back To School 2019: Fashion Inspiration
Back To School 2019: Fashion Inspiration Back To School 2019: Fashion With calendar events increasingly driving fashion sales, Back to School (BTS) represents a huge opportunity for a width of retailers and brands. For 2019 – and in line with an accompanying Product Design report – BTS Fashion Inspiration looks super-colourful and creative, with a fun, DIY aesthetic. See our A/W 19/20 Fashion Forecast Press Play for more on this youthful approach to the new season and high-school term.
Fashion
Fashion Forecast
18 May 2018
Fashion Forecast A/W 19/20
Fashion Forecast A/W 19/20 Fashion Forecast A/W 19/20 Informing future product development, styling and marketing across menswear and womenswear, our Fashion Forecast comprises three key commercial trend directives for A/W 19/20: Weathered Land, Press Play and Dark Nature.
Fashion
Fashion Forecast
19 Jan 2018
Fashion Forecast A/W 19/20: Colour
Fashion Forecast A/W 19/20: Colour Fashion Forecast A/W 19/20: Colour Evolving from the cross-industry Colour Spectrum A/W 19/20, we present three commercial-use palettes for menswear and womenswear from our A/W 19/20 Fashion Forecast directives: Weathered Land, Press Play and Dark Nature.
Fashion
Fashion Forecast
19 Jan 2018
Dark Nature A/W 19/20
Dark Nature A/W 19/20 Dark Nature A/W 19/20 The beauty of nature is appreciated through a dark filter in this trend, which sees wonder even in the ageing and discarded. Lustrous overtones, again inspired by nature’s rich palette, make the look luxurious – but simultaneously sombre and contemplative – as we breathe new life into rot and decay.
Fashion
Fashion Forecast
17 Jan 2018
Press Play A/W 19/20
Press Play A/W 19/20 Press Play A/W 19/20 The club kids of 80s New York and London – with their thrifty DIY aesthetic – inspire a new era of creative dressing as we truly embrace upcycling, extreme customisation and make do & mend. But this time around, it’s less about financial necessity and more about a desire to behave resourcefully and responsibly: in fact, second-hand apparel sales are booming and growing faster than all other clothing categories for a variety of reasons.
Fashion
Fashion Forecast
10 Jan 2018
Weathered Land A/W 19/20
Weathered Land A/W 19/20 Weathered Land A/W 19/20 Our preoccupation with the weather, climate change and its impact on the environment inspires a trend full of landscape-led references. Bleak yet beautiful outcrops of the far North, shifting glacial terrains and the cold Nordic seas provide the backdrop to our pragmatic fashion evolution, which this season has a strong Scandinavian feel. 
Fashion
Fashion Forecast
03 Jan 2018
Spring/Summer 2019
Beach 2019: Fashion Inspiration
Beach 2019: Fashion Inspiration Beach 2019: Fashion Inspiration Taking cues from our Lucidity Fashion Forecast, a prismatic palette, ultra-sheer materials and light-beam effects deliver a nostalgic makeover for Beach 2019. Noughties excess and playful spirituality inform bold looks that are made to be seen.
Fashion
Fashion Forecast
22 Nov 2017
Festival 2019: Fashion Inspiration
Festival 2019: Fashion Inspiration Festival 2019: Fashion Inspiration Inspired by our Supernature Fashion Forecast, Festival 2019 is all about desert dwellers and nature lovers. Hazy nostalgia, neo-hippy ideologies and mind-expanding prints emerge as key – providing the perfect backdrop for the current trend for play and escape.
Fashion
Fashion Forecast
15 Nov 2017
Prom 2019: Fashion Inspiration
Prom 2019: Fashion Inspiration Prom 2019: Fashion Inspiration With overtones of 50s kitsch, New Romantics and 90s club kids, Prom 2019 is an omni-nostalgic cut-and-paste job – underpinned by a homemade couture quality in resourcefully reconstructed pieces from the dressing-up box. For more on this creative ‘make do and mend’ aesthetic and retro re-engineering, see our Resilient Fashion Forecast trend.
Fashion
Fashion Forecast
09 Nov 2017
Supernature S/S 19
Supernature S/S 19 Supernature S/S 19 In an evolution of our Utopia trend, we continue to explore the idea of an emerging counterculture as a response to uncertain times. A more free-thinking ideology – reminiscent of the late 1960s – gains momentum, and neo-hippy values come to the fore. A vibrant celebration of the bounty of nature is the outcome.
Fashion
Fashion Forecast
02 Aug 2017
Resilient S/S 19
Resilient S/S 19 Resilient S/S 19 A resourceful and creative energy emerges out of hard times in a playful take on dystopia and the spirit of ‘make do and mend’.
Fashion
Fashion Forecast
26 Jul 2017
Lucidity S/S 19
Lucidity S/S 19 Lucidity S/S 19 Fashion’s current focus on pragmatism takes a New Age turn for Spring/Summer 2019 as an uplifting filter energises and invigorates everyday apparel. 
Fashion
Fashion Forecast
19 Jul 2017
S/S 19: Editor's Overview
S/S 19: Editor's Overview S/S 19: Editor's Overview Over the coming weeks, we’ll be publishing our three-part Fashion Forecast for Spring/Summer 2019. Here we highlight the key messages from those trend evolutions – and what they mean for the fashion industry and beyond. 
Fashion
Fashion Forecast
19 Jul 2017
Autumn/Winter 2018/19
Christmas 2018: Fashion Gifting Inspiration
Christmas 2018: Fashion Gifting Inspiration Christmas 2018: Fashion Inspiration Building on our Nostalgia Fashion Forecast trend, we highlight key fashion gifting themes for Christmas 2018. From Studio 54 and 80s club kids, to post-punk neon and Fiorucci, a retro nightlife mood and playful escapism drive the party season. See our Christmas 2018: Beauty Gifting Inspiration report for more on this direction. 
Fashion
Fashion Forecast
02 Jun 2017
Halloween 2018: Fashion Inspiration
Halloween 2018: Fashion Inspiration Halloween 2018: Fashion Inspiration Prevailing themes around nostalgia, dystopia and playful escapism flooded the A/W 17/18 catwalks, providing ample inspiration for this spooky calendar event. Here, we highlight some of the key footwear, accessories and print influences retailers can adopt to drive sales for Halloween 2018.
Fashion
Fashion Forecast
24 May 2017
Back to School 2018
Back to School 2018 Back to School 2018 Back to School (BTS) now represents a massive opportunity in the fashion calendar. Here we highlight some of the key looks that will drive sales in 2018. From tomboy tailoring to French beat chic, a simple palette prevails, as does a pragmatic key-piece approach to merchandising. See our A/W 18/19 Reorder Fashion Forecast trend for more practical transition product inspiration.
Fashion
Fashion Forecast
17 May 2017
Nostalgia A/W 18/19
Nostalgia A/W 18/19 Nostalgia A/W 18/19 The universal nostalgia that we revel in as an antidote to an uncertain future manifests itself in a vibrant mash-up with a 1980s focus for Autumn/Winter 2018/19. 
Fashion
Fashion Forecast
18 Jan 2017
Utopia A/W 18/19
Utopia A/W 18/19 Utopia A/W 18/19 In uncertain times, a counterculture often emerges – seeking out a utopian ideal within which we can exist with like-minded people. This is reflected in a new urban hippy aesthetic focused on sustainability, practicality and borderless influences.
Fashion
Fashion Forecast
11 Jan 2017
Reorder A/W 18/19
Reorder A/W 18/19 Reorder A/W 18/19 Fashion gains a new sense of purpose as we embrace inclusivity, multifunctionality and end-use as part of an emerging pragmatism. Practicality comes into focus as more rational design solutions help us to re-evaluate the function of clothing. Frippery makes way for problem solving, guided by the scientific process of product design. 
Fashion
Fashion Forecast
04 Jan 2017
Fashion Forecast A/W 18/19: Editor’s Overview
Fashion Forecast A/W 18/19: Editor’s Overview A/W 18/19: Editor’s Overview In this first editor’s overview of our seasonal fashion forecast, we outline the key trend evolutions and macro influences set to impact Autumn/Winter 2018/19.

As identified in our Look Ahead 2017, strong reactions to difficult times set the agenda, with ideals of utopia driving the season. From the positivity of a new pragmatism to the cocoon of nostalgia, ways to counter an uncertain future dictate the mood. However, there is a darker edge underpinning this utopian optimism – a countercultural twist and uneasiness that speaks of the current paradigm we exist in. 
Fashion
Fashion Forecast
04 Jan 2017
SPRING/SUMMER 2018
Beach 2018 Fashion Inspiration 2
Beach 2018 Fashion Inspiration 2 Beach 2018 Fashion Inspiration 2 Inspired by our Seascape Fashion Forecast and Special Occasion report for Spring/Summer 2018, Beach Shop for contemporary customers takes a deep-sea dive, with inky underwater tones and languorous, lounge-like fabrications. This is a luxury approach to beachwear, with a focus on sophisticated accessories and elegant cover-ups. 
Fashion
Fashion Forecast
07 Dec 2016
Beach 2018 Fashion Inspiration 1
Beach 2018 Fashion Inspiration 1 Beach 2018 Fashion Inspiration 1 Taking inspiration from our Seascape Fashion Forecast for S/S 18, our first Beach report is full of sporty yet pretty surf-girl influences. Miami-esque pastels with neon flashes, 80s retro graphics and matt sanded surfaces work cross-category for a co-ordinated beach look that is perfect for juniors.
Fashion
Fashion Forecast
30 Nov 2016
Festival 2018 Fashion Inspiration
Festival 2018 Fashion Inspiration Festival 2018 Fashion Inspiration Inspired by our Off-Grid Fashion Forecast, Festival 2018 is full of countercultural references from the peace movement of the late 60s and 90s-era grunge. American folk, reappropriated military, destroyed tees and flower-girl flourishes are key – reminding us of the spirit of Haight-Ashbury and more freethinking times. Festival style goes back to its roots.
Fashion
Fashion Forecast
16 Nov 2016
Special Occasion S/S 18 Fashion Inspiration
Special Occasion S/S 18 Fashion Inspiration Special Occasion S/S 18 A languorous and relaxed approach to special occasionwear presents a real departure for Spring/Summer 2018, which is much more about luxury lounge-inspired looks than smart, formal silhouettes. Dark exotic florals, sumptuous silks and fluid velvets all deliver on decadence while minimal accessories add a modern twist. This is special occasion dressing with contemporary appeal.
Fashion
Fashion Forecast
09 Nov 2016
Prom S/S 18 Fashion Inspiration
Prom S/S 18 Fashion Inspiration Prom S/S 18 Fashion Inspiration Prom takes a more crafted and individual approach for Spring/Summer 2018, with a swathe of creative looks inspired by our Artisan Fashion Forecast. From flower girls in decorated denim to pretty punks in Courtney Love-inspired white dresses, this is about making prom more personal.
Fashion
Fashion Forecast
09 Nov 2016
Seascape Spring/Summer 2018
Seascape Spring/Summer 2018 Seascape Spring/Summer 2018 A common thread running through our three S/S 18 Fashion Forecasts is the idea of escaping from increasingly homogenised lives, and in our third trend, Seascape, we seek true escapism in a visual celebration of water.
Fashion
Fashion Forecast
14 Sep 2016
Off-Grid Spring/Summer 2018
Off-Grid Spring/Summer 2018 Off-Grid Spring/Summer 2018 Off-grid living looks all the more appealing in uncertain times, and for S/S 18, folk-inspired fashion takes a modern-day-traveller turn. Freewheeling life on the road appeals in bucolic scenes (with little interference from technology), along with an outdoor, adventurous spirit. Both emerge in liberating yet protective layers. Beauty is also found in the decay of derelict buildings, lending a romantic, grunge-like twist.
Fashion
Fashion Forecast
09 Sep 2016
Multi Story Spring/Summer 2018
Multi Story Spring/Summer 2018 Multi Story Spring/Summer 2018 As territorial borders come into focus on the global political stage, we celebrate the multiculturalism that forms the heart of urban creativity and storytelling. Cultural guardianship crosses over into an intense personal style statement, and is remixed against a backdrop of authentic sportswear – the ultimate unifying fashion influence that exists without boundaries. 
Fashion
Fashion Forecast
31 Aug 2016
Artisan Spring/Summer 2018
Artisan Spring/Summer 2018 Artisan Spring/Summer 2018 Abundance, time to create and life’s simple pleasures come into focus as we celebrate the luxury of craftsmanship and a couture outlook. As trends continue to slow down and we pare back our wardrobes to reflect a more sustainable approach, this Artisan feel provides a much-needed counterpoint.
Fashion
Fashion Forecast
01 Jun 2016
Uptempo Spring/Summer 2018
Uptempo Spring/Summer 2018 Uptempo Spring/Summer 2018 As the athleisure look moves beyond trend towards everyday attire, we revisit the origins of sportswear as street style for active-led inspiration. Technical innovations in materials form the update in garments built for faster-paced lives, but the visual influence is nostalgic, featuring 80s hip hop, B-boy style and urban graffiti.
Fashion
Fashion Forecast
25 May 2016
Habitude Spring/Summer 2018
Habitude Spring/Summer 2018 Habitude Spring/Summer 2018 As we look to declutter and simplify our lives, a more considered and sustainable approach to dressing emerges in a wardrobe built around essentials and key pieces that goes beyond trend. A blank canvas forms the starting point for a finite edit of everyday apparel; hardworking, season-neutral and anti-fashion in its stance. 
Fashion
Fashion Forecast
18 May 2016
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