British natural skincare brand Neal’s Yard Remedies is tapping into the lucrative wellness market by collaborating with health food blogger and author Ella Mills, aka Deliciously Ella, on a range of superfood-inspired beauty products.
The two-piece line comprises a Rose, Lime & Cucumber facial wash and moisturiser formulated with natural ingredients. Organic lime essential oil tones the skin thanks to its astringent properties, while organic rose essential oil hydrates the skin and offers calming olfactory benefits.
Other trend-inspired ingredients used include turmeric – which is being heralded as a wonder ingredient when both ingested and topically applied – and antioxidant-rich acai fruit oil, which is packed with essential fatty acids to fight the first signs of ageing.
Blueberry oil helps protect the skin from environmental pollution and free radicals. Pollution is currently a key beauty buzzword – driving brands to formulate products with protective ingredients for consumers increasingly aware of the harmful effects of living in polluted urban environments. For more on this see Pollution Patrol in Beauty 360.
This collaboration is a shrewd move for Neal’s Yard Remedies, effectively aligning its natural beauty offerings with the celebrity and power of one of the most popular warriors of the global wellbeing movement. For more on the undying influence of wellness, explore The Business of Wellbeing Macro Trend and Wellbeing: Lifestyle-Driven Beauty.