Streetwear Buzz: LA Retail Update, Jan 2019
Luxury-led streetwear brands are supercharging LA’s booming retail scene, where store spaces that outsize their NY counterparts are creating room for more experimental, events-focused flagships. Stylus identifies four new openings epitomising the city’s sports and streetwear explosion.
- Dover Street Market: Dover Street Market – the global arbiter of avant-garde fashion – has landed in LA’s Art District with its sixth worldwide outpost. The VM echoes its other five global locations (London, NYC, Tokyo, Singapore, Beijing), presenting fashion within eye-catching installations – this time amid a sprawling building lined with industrial white tiles. The 15,000 sq ft space stocks LA-first streetwear-focused exclusives from skateboarding brand Palace, NikeLab and menswear brand Noah.
- Marcell von Berlin: For its first US outpost, Berlin streetwear brand Marcell von Berlin has opened a 1,200 sq ft space on Melrose Avenue inspired by the German capital’s quirky convenience stores, known as Späti. The shop exudes high-low glamour, with glossy metal and polished concrete juxtaposed with thick velvet drapes that separate the pseudo convenience-store foyer from the main area.
- Hoorsenbuhs: American jeweller Hoorsenbuhs’ first permanent bricks-and-mortar location in Santa Monica encompasses its HQ, a 1,500 sq ft shop, and a 4,000 sq ft rooftop event space. Cloaked in burnt wood, brass and iron panels, it houses both the brand’s jewellery and branded streetwear clothing collections. Guests can visit a geodesic dome for guided meditations and sound baths on the roof deck. See also Hoorsenbuhs’ pop-up store in Jewellery Retail’s New Horizons.
- Jumpman LA: Nike’s Jordan basketball brand now has a 25,000 sq ft Downtown LA flagship called Jumpman LA. Taking pro-athlete services mainstream, the Flight Lab tests visitors’ performance and gives athletic advice. There’s also a space for personalising sneakers. To acknowledge the community, schools are invited to play basketball at a competition-size roof deck court. See also Local Matters.