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Colour & Materials
Published: 3 May 2016

Apple Products Customised in Retro Colourways

Retro Apple iMac customised by Colorware

Colorware – a US company that specialises in creating custom colour finishes for consumer electronics – has launched a limited-edition line of Apple products in retro colourways. The range includes iMac computers, Bluetooth keyboards and mouse devices.

Colorware has chosen a palette and logo inspired by Apple's Mac IIe series of personal computers from 1983. This includes the recognisable off-white finish described as "vanilla hue with hints of putty", as well as Apple's original rainbow-stripped logo. The back of the iMacs sport painted vents that mimic those on the early computer.

It is interesting to note the demand for cutting-edge tech that looks outdated, and the range sits in stark contrast to Apple's highly technical colours and finishes. This release follows on from the popularity of Colorware's customised retro iPhone 6s and 6s Plus, launched last year.

Colorware charges a premium for its customised products. The iMac with keyboard and mouse costs $3,799 – almost $1,500 more than the originals. The company works with businesses seeking custom hardware and logo replacements to build their brands, modifying everything from games consoles to portable speakers, and its gallery is filled with eye-catching, vivid colour.

For more on the latest colour innovations in consumer electronics, see CES 2016: Colour, Material & Finish and IFA 2015: Colour, Material & Finish.

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