“When you face the truth of the environmental emergency we’re in,” says Sara Arnold, our latest Future Thinking guest, “things get turned on their head.”
The Extinction Rebellion coordinator – and founder of high-end fashion rental and subscription service Higher.Studio – refers to climate change and ecological collapse as the “problem of all problems”, but believes that activism can bring about meaningful change.
“I don’t feel there is really anyone in the fashion industry who’s dealing with this head on,” she tells Emily Gordon-Smith, our director of Consumer Product. “Rental becomes essential in an emergency, because we need to be circulating the resources that we already have in circulation.”
How can brand and retailers embrace the rental economy? What can businesses do to help avert catastrophic climate change? And what did Extinction Rebellion’s campaign of civil disobedience in London achieve?