The demands of a new generation of savvy consumers – we call them the Skintellectuals – are upending the beauty landscape. Who are the indie brands catering to their demands?
Well, one is Be For Beauty – the “fastest innovation company on the planet”. Its co-founders, Mark Curry and Colette Newberry, are joined by Lisa Payne, our senior Beauty editor, in the latest episode of our Future Thinking podcast.
In just 25 minutes, the trio touch on everything from appealing to consumers paralysed by information overload, to how to stay relevant as sustainability becomes imperative.
You’ll also discover why building a personal dialogue with what is a particularly discerning – and commercially important, to put it mildly – cohort is, well, everything.