Northern Ireland hotel group Hastings Hotels has launched a breakfast booklet called Who Made My Breakfast? to showcase its use of 100% local produce.
The booklet encourages guests to learn more about the food they are consuming. Each breakfast menu item features a story that includes pictures of the local farmers who produce the apple juice, yoghurt, bacon, eggs, mushrooms and tomatoes.
“Food is a hugely important part of the visitor experience, so the more we can do to promote the quality of our local produce and our local suppliers, the better,” said managing director Howard Hastings. “We are proud of what our local soils, our local climate and our local people can produce, and we hope that this booklet will help our local suppliers – which I think are among the best in the world – increase their business.”
Consumers are increasingly conscious of local, ethically sourced food (see New Locavores and Social Seafood). For more on how the hospitality industry is responding to demand for food providence, read Beyond Food & Beverage.
Helping consumers to understand the origins of products is also a smart strategy for retailers, and can increase brand credibility and consumer engagement. Read more in Show & Tell Retail and Positive Provenance.