Dior Mag Launch
In a measure to connect with more fans and readers online, French fashion house Dior has launched its own online magazine, DiorMag.
The brand’s communication department will oversee the project, led by an undisclosed editor-in-chief, and Dior hopes to update the site on a daily basis with news about the brand. The content of the magazine aims to inform and entertain readers, from details of where raw materials for Dior perfumes are harvested, to the superstitious practices of Christian Dior.
Dior is connecting to an ever-expanding digital market and offering consumers a total branded experience. Versions of the site for the iPad and iPhone should be released in the next few months.