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Cinematic S/S 2013 Menswear

Cinematic pulls from the archives of the Silent Era at a pivotal time in our industrial history, when artistry like analogue film nears extinction. Inspired by industry leaders who are staging campaigns to save analogue modes of artistic expression, consumer taste for workmanship is stronger than ever. Slowing the design process and turning down the cultural noise creates fewer products with richer narratives that speak volumes to an educated consumer, whose value system favours quality, heritage and craft.