According to a study by InfoTrends, some 80 billion images will be captured in the US alone in 2011, rising to 105 billion images in 2015. Driving this growth is the surge in the number and quality of camera phones. With a range of tools and services that enable the average snapper to become much more creative in their approach to photography, Stylus charts the rise of citizen photography – and the implications for brands in recognising consumers as creators.
The Rise of Citizen Photography
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