Millennial parents are embracing traditional family values such as home cooking and family dinners, according to a new survey from US poultry producer Foster Farms. They are also choosing to shop more ethically, opting for responsibly sourced and organic produce.
The survey, released earlier this month, questioned more than 1,800 millennial parents on America's West Coast. It found that 83% cook dinner at home at least four nights each week, and nearly half of the respondents cited family members as having the greatest influence on their cooking habits.
The survey also noted an uptick in demand for responsibly sourced, organic produce. Nearly 80% said they are more concerned than their parents' generation about chemicals and antibiotics in food. In fact, the top three food issues for respondents were food safety, the use of antibiotics in the meat industry, and the presence of hormones and steroids in meat, poultry or dairy.
"Consumers expect a new generation of responsibly raised poultry and meat products," said Ira Brill, director of communications for Foster Farms. "Demand for these products is not a trend; it is an absolute priority for millennials."
Peer feedback is a key influence on the buying behaviour of millennial parents. More than half said they rely on the opinions of friends and family to help make decisions about what to cook and eat. Take a look at Meet the Millennial Parents for more on how this demographic is taking a collaborative approach to parenting.
As we noted in Feeding Gen Y, ethical eating is a priority for millennials. Clever food brands are winning over this demographic with new fast-food formats and upgraded ready meals.