Global colour system manufacturer Pantone has announced its forecast Colour of the Year 2018 as Ultra Violet (TCX 18-3838). The saturated, blue-toned purple is cited as a complex colour that communicates “originality, ingenuity and visionary thinking”.
Last year the company selected Greenery, a vivid yellow-green shade that represented new beginnings (read more in our blog post). This nature-inspired hue is now replaced by Ultra Violet. Described by Pantone as an optimistic colour that looks towards the future amid uncertain social, economic and political times, it’s intended to convey an uplifting message of hope.
“From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come,” says Leatrice Eiseman, executive director of the Pantone Colour Institute. “This is the kind of colour attached historically to originality, ingenuity and visionary thinking. These are the elements we need to create a meaningful future.”
We also explore the uplifting effects of bold and heightened colour in our latest Colour Spectrum theme Playful Optimism: Colour – which includes the shade Electric Violet. Read more about the purple hue group in our Evolution A/W 19/20 colour analysis.