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Media & Marketing
Published: 24 Sep 2012

Sight: Augmented Reality Future

Sight, a graduate film by Israelis Eran May-raz and Daniel Lazo from the Bezaleal Academy of Arts in Jerusalem, reveals the potential of augmented reality for the future – and also its downfalls.

The seven-minute short contemplates the impact of this technology in the future by taking us on a journey with Patrick – an average character who lives in a world where everything from the art hanging on the wall, to social media content is seen through a pair of augmented reality contact lenses. 

Beyond the high production value, the film allows us to really see how sparsely we could live our lives when augmented reality vision offers us screens, content and games that filter into everything we do.

The film also reveals the dangers in becoming so reliant on technology that we lose ‘sight’ of human interaction and relying on our physical understanding of the world around us.

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