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Media & Marketing

Marketing to LGBTQ Consumers

The LGBTQ community is estimated to consist of 450 million people globally, with 80 million in China alone. More people are identifying as LGBTQ and are demanding new ways to engage with brands. We explore the attitudes and drivers of this diverse segment of the global population, and identify key strategies marketers can use to approach them.

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Published:
11 Apr 2017
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