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The Brief
Published: 5 Nov 2018

You’ll have noticed some improvements to our site over the last week, and I’d love to illustrate how they’ll benefit you as we enter an exciting new phase here at Stylus.

Firstly, we’ve refreshed our brand identity to better reflect who we are, what we do and what we stand for. Secondly, we’ve simplified how you navigate the site. All of Stylus.com’s features remain, but now everything is accessed via a single, more intuitive menu. 

We’ve also expanded our Consumer Lifestyle pillar into four new standalone directories: Consumer Attitudes, Technology, Food & Beverage and Travel & Hospitality. We believe this will make things easier and clearer as you access our regular industry analysis.

A further change is the new name for our Blog, The Brief, which will continue to feature our experts’ cross-industry analysis in a more digestible format. We’ve also launched a brand-new News & Views stream, where you can learn more about why we do what we do, in addition to keeping up to date with our events and other Stylus goings-on. 

Another new addition is our Press page, where you can keep tabs on our experts’ regular media appearances. Our director of consumer product Emily Gordon-Smith’s take on why dad trainers are back in fashion, for BBC News, is one that’s definitely worth a read.

Aside from our new look, this week we published our 2019 Look Ahead reports, where we reveal the 30 trends set to shape next year’s commercial landscape. I hope this will help to kick-start your planning process ahead of what promises to be a transformative 12 months. You can read them here if you haven’t done so already. 

If you have any thoughts on our brand refresh, please don’t hesitate to get in touch.

Catch up soon, 

Tessa Mansfield 
Chief Creative Officer

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